SASE Company

a portfolio company of

has acquired

ABOUT THE COMPANY:

SASE Company, LLC. (“SASE” or the “Company”) is the largest direct-to-customer provider of concrete polishing equipment and tooling in North America. It engineers, manufactures, and supplies equipment, consumables, and spare parts to contractors in the concrete polishing industry. Differentiating through its deep knowledge of the concrete polishing process, SASE provides a comprehensive portfolio of high-quality products along with value-added technical and consultative support services to its customers.

SITUATION:

This leading manufacturer and supplier of concrete polishing equipment and consumables partnered with financial partner, Blue Point Capital Partners (“Blue Point”) in 2017. Following the partnership with Blue Point, SASE strategized ways to strengthen its market leadership position through add-on acquisitions to diversify its product portfolio, penetrate new sales channels, and expand into new geographies.

ENGAGEMENT:

G2 Capital Advisors, LLC (“G2”) served as the exclusive financial advisor to SASE leading a focused buy-side strategy on identifying and engaging with potential acquisition candidates that have a strong product quality and market reputation within the concrete polishing industry. Blue Point and SASE partnered with G2 because of the deep knowledge in the Building Products, Flooring, and Hardware Tools & Equipment industry and experience with managing complex sales channels within the segment.

OUTCOME:

G2’s mandate with SASE led to the acquisition of Bartell Global, a family of premium brands that cover the entire concrete construction cycle from compaction, placing and finishing, floor removal, shotblasting, and grinding & polishing. With locations in Singapore, the United Kingdom, Canada, and across the United States, Bartell will add an enhanced product offering, additional sales channels through distribution, and strong engineering and operational talent. Together, SASE and Bartell will leverage a newly formed international footprint and product expertise to continue to deliver the highest quality of products and services to their customers. Karl Moritz, President & CEO of SASE, commented “We are excited to welcome Bartell into the SASE family. Bartell Global has a storied history and outstanding reputation in the marketplace. We credit G2’s high touch process and industry acumen in supporting our team through this partnership. G2 was instrumental in helping us analyze the complimentary nature of our businesses and strategic benefits of the combined product portfolio, sales channel expertise, and international footprint.” “We are proud and happy of our friends at SASE to welcome Bartell Global into the SASE family. The opportunity for SASE to expand geographically with a like-minded equipment manufacturer is a pivotal part of their legacy, brand and go-to-market strategy” said Victoria Arrigoni, Managing Director and Head of the Industrials and Manufacturing practice at G2 Capital Advisors.