CONSUMER & RETAIL

Changes in market dynamics and buying behaviors have forced consumer and retail businesses to think differently. Luckily, we do too.

Rising development costs. Vulnerable supply chains. Compressed profit margins. Inflation-compromised buying power. Changing consumer behaviors. The consumer and retail sector is undergoing a profound transformation.

At G2, our decades of industry expertise give us a keen perspective on today’s market shifts—and what it means for the business owner, private equity investor, and lender. Advising clients through growth and special situations alike, we can optimize outcomes because of our stakeholder experience and differentiated depth across key segments.

Multi-unit
Consumer

Restaurants

Fitness

Salon / Med Spa

Car Wash

Food &
Beverage

Private Label

Branded Products

Food Distribution

Better-for-You

Consumer
Goods

Pet

Household

Lifestyle

Branded Apparel

Our Team

Heidi Piche

Managing Director, Consumer & Retail

Heidi has over 20 years of banking experience, primarily gained from her tenure at Wells Fargo. Focused on helping middle-market restaurant companies raise capital for growth and pursue M&A transactions, Heidi has worked closely with founder-owned businesses and private equity sponsors active in the C&R industry.

Jenn Faulk

Vice President, Consumer & Retail Investment Banking

Jenn has over 10 years of banking experience. She cultivated C&R sector knowledge at Auspex Capital, working in M&A advisory and debt placement for the quick-service restaurant industry. Prior to Auspex, Jenn worked in Morgan Stanley’s Corporate Lending Credit group.