Heidi Piche

Managing Director, Consumer & Retail

Heidi Piché is a Managing Director in the Consumer & Retail group at G2 Capital Advisors. Heidi brings over 20 years of banking experience, primarily in helping middle-market restaurant companies raise capital for growth and/ or M&A transactions. Heidi has worked closely with both founder-owned businesses and private equity sponsors active in the C&R industry.

Before joining G2, Heidi spent 15+ years as a Managing Director in Wells Fargo’s Restaurant Finance group, leading the team’s business origination efforts for Middle Market restaurant companies. Heidi also spent time in the Credit Resolution Group at Wells Fargo, managing distressed credits.

Prior to Wells Fargo, Heidi served as a Vice President within Bank of America’s Corporate Banking Group. Heidi started her career in the Bank Boston Corporate Credit Training Program.

Heidi graduated from Colby College with a Bachelor of Arts degree with a major in Psychology and minor in Administrative Sciences. She was a member of the tennis team while at Colby, and studied abroad at the University of New South Wales in Sydney Australia.

Heidi currently resides outside of Boston with her husband, two kids and their large dog. She enjoys spending time outdoors, cheering on her children and traveling to the Cape where she grew up.


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