Press Release

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CLIENT

Cibes Lift Group is one of the world’s most innovative manufacturers of space-saving lifts designed for fast and easy installation, also offering a wide range of conventional lift solutions. Thanks to the wide range of lift products and a flexible design concept, the lift solutions of Cibes Lift Group adapt to the requirements of public, commercial, and private settings. Sales, installation, and maintenance services are provided by a global network of subsidiaries and partners. The company group is headquartered in Gävle, Sweden, and has production facilities in Sweden and China. In 2021 the Group had approximately 1200 employees and a revenue of 1.9 billion SEK.

SITUATION

In Europe and Asia, Cibes established its reputation as a premium vertical platform lift manufacturer serving primarily residential customers and experienced substantial growth. To compound on its global reach, the company entered the United States market in 2020 by establishing a state-of-the-art showroom in the Miami metropolitan area. Cibes looked to apply its successful M&A track record in Europe to bolster its growth in the United States by acquiring new customers, capabilities, and geographic markets.

ENGAGEMENT

G2 Capital Advisors, LLC (“G2”) served as the exclusive buy-side advisor to Cibes, leading a bespoke buy-side effort focused on identifying and engaging with American companies that have a strong market presence and operations within residential elevator markets.

OUTCOME

G2’s mandate with Cibes began in 2021 and led to a successful acquisition of American Elevator of Atlanta (“AEA”), followed this month by the acquisition of Bella Elevator LLC, manufacturer of Symmetry Elevating Solutions (“Bella” or “Symmetry”). The acquisition secures a manufacturing center for Cibes in the United States and further establishes its U.S. presence after its 2021 acquisition of AEA. Symmetry adds local manufacturing capabilities, an enhanced home elevator and accessibility product portfolio, and an increased reach in the U.S. and Canada through a robust 80-location distributor network. Bella will remain in operation and work in tandem with Cibes to promote the Cibes and Symmetry brands across the U.S.

Per Lidström, CEO of Cibes Lift Group, commented “I am excited to add Bella and Symmetry to our U.S. arm and Cibes family. We entered the United States with a high level of excitement for adding domestic manufacturing capabilities and are grateful for the work G2 did to promote our relationship with Bella. We are pleased with the work G2 dedicated to this acquisition to help share our culture, goals, and vision with Bella. We look forward to having Bella on board as a key contributor to that vision.”

“The G2 team is thrilled to help welcome Bella and Symmetry to the Cibes team. Symmetry has an exceptional brand name and reputation in the U.S., adding to Cibes international acclaim in the residential elevator space. Its manufacturing capabilities will be instrumental to bringing the full Cibes product suite to the U.S. and will add a significant product expansion to its world-class offerings. We are excited to continue supporting Cibes’ U.S. strategy and look forward to seeing the company’s continued growth.” said Peter Reed, Director at G2.

About G2 Capital Advisors

G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors.

CONTACTS ON THIS DEAL:

Peter Reed, Director, Head of Buy-Side: T: 617.918.7972 E: [email protected]

Aaron Levy, Associate: T: 857.250.2767 E: [email protected]

Ben Stevenson, Associate: T: 857.317.2785 E: [email protected]

Jeremy Caulkins, Analyst: T: 857.317.2790: E: [email protected]

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BOSTON, MA – G2 Capital Advisors, LLC (“G2”), a leading full-service investment bank and restructuring advisory firm, announced the appointment of Andrew Keleher to Director, Business Development. Keleher will focus on building and nurturing G2’s key relationships in the private equity community and enhancing G2’s financial sponsor coverage model across the US. 

By leveraging his industry experience and long-standing relationships, Keleher’s contributions will further G2 as a prominent middle-market advisory platform serving the PE community. 

“Private Equity represents a significant and growing portion of G2’s client base with 16 closed transactions last year involving PE firms and 38 current sponsor backed clients. Andrew’s role as Director, Business Development will expand and enhance our firmwide coverage model and help provide better access to deal flow, proprietary content, and collaboration with our industry teams and buy-side, capital markets, and restructuring teams,” said Ben Wright, Chief Operating Officer of G2 Capital Advisors.

Since inception, G2 has prioritized the development of strong relationships with financial sponsors; this promotion represents a dedication to meeting the evolving needs of our clients and further accelerates firm growth. Keleher’s leadership will enhance the significant value G2 delivers to sponsor clients and ensure coordinated and effective coverage of the PE community across all industry and product teams.

“Andrew is highly respected amongst the private equity community and maintains a wealth of close relationships. We are excited to see Andrew move into this new role and are confident his efforts will deliver exceptional value for our current and future PE clients’ portfolio companies while continuing to drive G2’s growth,” said Matt Konkle, President of G2 Capital Advisors.

Keleher previously served as a Director for G2, leading the execution of buy-side and sell-side engagements across our Consumer & Retail, Industrials & Manufacturing, Technology & Business Services, and Transportation & Logistics sector groups. Over his 10-year career in financial services, Andrew has developed and executed strategies for clients leading to over 30 successfully closed transactions since joining G2 in 2015. He will continue to support his current clients in successfully executing their respective strategies.

“G2 has built a reputation as one of the leading middle-market advisors in the country serving our clients across core industries where our team has deep operational expertise,” said Andrew. “It is an honor and a privilege to take on the role as Director, Business Development and lead G2’s coverage efforts, delivering our firm’s industry expertise, robust deal flow, and proprietary insights to leading middle-market institutional investors.”

Andrew brings close to a decade of experience originating, leading, and executing M&A transactions and maintains strong relationships with financial sponsors across the United States.

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CLIENT:
Founded in 1928, MTC Logistics (“MTC” or the “Company”), a wholly owned subsidiary of Hoffberger Holdings, Inc. (“HHI”), is a diversified privately held investment company of the Hoffberger family out of Baltimore, MD. MTC is a fifth-generation family business and is recognized as one of the International Association of Refrigerated Warehouses (IARW) North American Top 25 Operations. The Company provides warehousing services including import/export services, repacking, blast freezing, transportation and rail transload services through an operational footprint that includes four distribution centers with more than 38 million cubic feet (over 113,000 pallet positions) of refrigerated and frozen warehouse capacity, serving the ports of Baltimore, MD, Philadelphia, PA, Wilmington, DE, and Mobile, AL. 

SITUATION:After successfully navigating headwinds of the COVID-19 environment, generating strong business momentum, and completing construction of a brand-new operation in Mobile, Alabama, the Company’s stakeholders received interest from a key strategic player. This opportunity would allow HHI to realize its investment and enable management to accelerate the execution of future strategic growth initiatives.  

ENGAGEMENT:
G2 Capital Advisors, LLC (“G2”) was engaged by MTC Logistics as exclusive sell-side advisor. G2 lead a strategic and efficient sell-side transaction process focused on validating the potential interest, managing a fast-pace due diligence process, and closing the transaction under an expedited timeline.

OUTCOME:
The transaction was successfully executed through a sale to Lineage Logistics Holdings, LLC (“Lineage”), the world’s largest and most innovative temperature-controlled industrial REIT, and a portfolio company of Bay Grove. MTC will operate as part of Lineage’s existing footprint of over 400 strategically located facilities totaling more than 2 billion cubic feet of capacity across 19 countries. Accordingly, its customers and associates will benefit from Lineage’s scale, industry-leading technology, values, and customer-centric approach.  

“G2 evaluated key strategic alternatives relative to current market conditions which helped us to determine our strategy. They were instrumental in supporting a sale process, navigating our team through a highly complex process, and exceeding our expectations as to their level of support and expertise. We couldn’t be happier with the selection of Lineage as MTC’s new partner who shares our values and customer-centric approach,” said Harry Halpert, Chairman of MTC Logistics and CEO of Hoffberger Holdings.  

“With Lineage’s partnership, MTC is primed to continue an exciting growth trajectory thanks to the Company’s best-in-class services, strategic presence at key East Coast and Gulf ports, along with its dedication to partnerships with its customers. We are eager to see what opportunities the Lineage-MTC combination will unlock. It was an honor and privilege to represent a business with nearly a century-long family legacy of delivering significant value to the temperature-controlled segment. This transaction is a terrific example of G2’s strategy of partnering with market-leading organizations within our dedicated industry verticals.” said Christopher Casteleyn, Managing Director of Transportation & Logistics at G2 Capital Advisors.  

ABOUT MTC LOGISTICS:
MTC Logistics is a wholly owned subsidiary of Hoffberger Holdings, Inc. (“HHI”) a diversified privately held investment company of the Hoffberger family of Baltimore, MD. MTC Logistics operates four distribution centers with more than 38 million cubic feet of refrigerated and frozen space, serving the ports of Baltimore, MD, Philadelphia, PA, Wilmington, DE, and Mobile, AL. 

ABOUT LINEAGE LOGISTICS:
Lineage Logistics is the world’s largest temperature-controlled industrial REIT and logistics solutions provider. It has a global network of over 400 strategically located facilities totaling over 2 billion cubic feet of capacity which spans 19 countries across North America, Europe and Asia-Pacific. Lineage’s industry-leading expertise in end-to-end logistical solutions, its unrivaled real estate network, and development and deployment of innovative technology help increase distribution efficiency, advance sustainability, minimize supply chain waste, and most importantly, as a Visionary Partner of Feeding America, help feed the world. In recognition of the company’s leading innovations and sustainability initiatives, Lineage was listed as No. 17 in the 2021 CNBC Disruptor 50 list, the No 1. Data Science company, and 23rd overall on Fast Company’s 2019 list of The World’s Most Innovative Companies, in addition to being included on Fortune’s Change The World list in 2020. (www.lineagelogistics.com) 

CONTACTS ON THIS DEAL:

Chris Casteleyn – MD, Transportation & Logistics: T: 415.531.3138 E: [email protected]
Connor Grogan – Vice President: T: 860.707.5754 E: [email protected]
 MEDIA RELATIONS:

Jennifer Johnson, Vice President, Marketing T: 978.204.8050 E: [email protected]
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CLIENT:

Direct Connect Logistix (“DCL” or the “Company”) is a leading, non-asset based, multi-modal, third-party logistics company providing transportation solutions for customers of all sizes. Since its founding in 2009, DCL has developed expertise in the temperature-controlled, time and condition critical truckload segment serving the food, grocery, beverage, and related industries. 

DCL’s unique HUSTLE culture has fueled its growth by defining how the company serves its customers, carriers, investors, employees, and the community at large by providing high performance logistics management solutions that enable sustainable, responsive, and efficient customer supply chains. For more information, please visit: www.dclogistix.com.

SITUATION:                                                                                                

DCL’s management team established a growth strategy focused on the acquisition of complimentary partners who provide talent and expertise in specialty markets.  DCL is focused on four core criteria to evaluate acquisition opportunities: (a) service capabilities which overlap DCL’s core operations; (b) skills or technologies that provide capability outside of DCL’s internal skillset; (c) exploit industry specific scalability; and (d) attract growth-oriented business owners that are seeking to partner with a larger organization.     

ENGAGEMENT:

G2 Capital Advisors, LLC (“G2”) was engaged by DCL as the exclusive buy-side advisor to identify, source and engage with targets that provide transportation and logistics services supporting food, beverage, and grocery market sectors and fit with the Company’s asset light acquisition profile.     

OUTCOME

The transaction was successfully executed on February 17, 2022, through an acquisition of Performance Logistics (“PL”) by DCL.  The combination of Performance Logistics’ refrigerated and frozen food transportation services and large customers in the Mountain West strengthens DCL’s capabilities, customer base and geographic reach.

“G2 identified and sourced a target that was not only a perfect fit but also met all four of DCL’s acquisition criteria.  G2 formed a unique relationship with the target’s ownership, who, at the time of initial engagement, were not seeking a transaction. Through the establishment of genuine trust and deep credibility, the target moved forward with discussions.  “We couldn’t be happier to partner with Performance Logistics. We believe that both companies will benefit as we continue to execute our strategic growth plan. ,” said Richard Piontek, CEO of DCL.

“Performance Logistics fits perfectly into DCL’s unique HUSTLE culture which made the business combination a logical fit.  Given PL’s location in the Mountain West region and deep expertise in refrigerated and frozen food capabilities, the groups will be able to attract talent in a dynamic, growing city and generate a transformative growth curve”, said Christopher Casteleyn, G2’s Managing Director for Transportation & Logistics. “Our team thoroughly enjoyed working with both groups and we look forward to observing the success of what we feel will be a highly accretive acquisition.”   

About G2 Capital Advisors

G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors.

CONTACTS ON THIS DEAL:

Chris Casteleyn: Managing Director, T&L: T: 415.531.3138 E: [email protected]

Andrew Keleher: Director, T: 860.748.6480 E: [email protected]

Matt Ball: Sr. Associate: T: 978.914.4421 E: [email protected]

Noah Johnson: Sr. Analyst: T: 717.598.8558 E: [email protected]

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CLIENT
Founded in 1992, Vitalyst, LLC (“Vitalyst” or “the Company”) is an award-winning Microsoft Gold Partner that provides best-in-class employee experience and transformative change enablement services via an on-demand, subscription-based training platform. The Company serves as a strategic partner to a diverse base of Fortune 1000 blue-chip customers across a wide variety of industries. Vitalyst’s more than 165 professionals currently support over 350 business applications for over 400 clients that operate in more than 20 countries. Its services are offered in over 10 languages and drive usage and awareness of Microsoft applications, allowing organizations to achieve the maximum return on their investment by enhancing user proficiency and productivity.

SITUATION
Vitalyst and prior owner Baird Capital Partners (“Baird”) were seeking to further the Company’s position as a leading technology services provider building on the strength of its extensive experience in virtual learning and its long-standing partnership with Microsoft. They sought a partner that shared the vision of Vitalyst’s growth strategy and its focus on customer and employee satisfaction. 

ENGAGEMENT
G2 Capital Advisors, LLC (“G2”) was engaged by Vitalyst as its exclusive financial advisor. G2 led a highly targeted, strategic, and efficient sell-side transaction process focused on identifying the right partner for the Company.

OUTCOME
In January 2022, the transaction was successfully executed through a sale to Alithya Group, Inc. (NASDAQ: ALYA, “Alithya”), a leader in strategy and digital transformation. 

“Vitalyst is a highly differentiated service provider that, with Alithya’s partnership, is primed to continue on an exciting growth trajectory. We are eager to see what opportunities their new partnership will unlock. This transaction is a fantastic example of G2’s strategy of partnering with market-leading organizations within industry verticals that we know incredibly well.” said Kerri Ford, G2 Managing Director and Head of Technology & Business Services.

Brett Tucker, Partner at Baird shared, “The Vitalyst management team has done an exceptional job leading the business and we were honored to partner with a best-in-class team at G2. Kerri and the team at G2 ran an outstanding process, and we couldn’t be more pleased with the result.”

About G2 Capital Advisors
G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors.

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G2 Capital Advisors (“G2”), a leading full-service financial advisory firm, is pleased to announce the promotion of Christopher Casteleyn to Managing Director. Since joining G2 in 2016 as a Vice President, Casteleyn has been instrumental in the growth of the platform bringing significant experience, dedication, and continued leadership to the firm.

During his 20-year career as an investment banker and advisor within the Transportation & Logistics space, Chris has advised business owners, shareholders, and C-level executives across every aspect of growth and value realization through mergers, acquisitions, divestiture transactions, as well as strategic assessments. His contributions have been vital to cultivating the success of our firm.

“We are thrilled to announce Chris as our newest Managing Director on the G2 team,” said Matt Konkle, President of G2 Capital Advisors. “He has worked tirelessly to scale the Transportation & Logistics practice, deliver for our clients, collaborate across the business, as well as attract, grow and develop our investment banking team. This promotion exemplifies G2’s commitment to growth and exceptional leadership positioning us to best serve our client’s needs. I look forward to watching Chris continue to grow and succeed on the G2 platform as he embarks on this next chapter with the firm.”

G2’s Transportation & Logistics practice supports founder/entrepreneur owned and private equity clients adapting to the ever-changing markets and industry dynamics. Our practice focuses on five core sub-sectors: final mile delivery, warehousing & fulfillment, freight brokerage, domestic transportation, and international logistics. Our clients benefit from leveraging G2’s C-level operational experience, market intelligence, and comprehensive understanding of our core industries in the pursuit of long-term growth & maximizing value.

Christopher holds a Masters in Business Administration from the University of Wisconsin-Madison with a specialization in Corporate Finance and Investment Banking. He graduated from the University of San Diego with a Bachelor’s Degree in Accounting as well as earning the Certified Public Accountant designation.

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CLIENT

ZRG Partners, LLC. (“ZRG” or the “Company”) is a leading global executive search and human capital management firm. It provides a range of executive search, consulting & advisory, and interim solutions across the Industrials, Life Sciences, Consumer, Financial Services, Sports, and Technology industries, among others.

SITUATION

In 2018 following ZRG’s financial partnership with RFE Investment Partners (“RFE”) the organization grew exponentially through increased senior-level hiring efforts. To build on this momentum, in late 2019 ZRG identified an avenue to further diversify and grow its services portfolio of human capital consulting. Through a targeted M&A effort centered around enhancing capabilities, ZRG sought to further differentiate its offering in the marketplace by providing additional consulting solutions for their clients.

ENGAGEMENT

G2 Capital Advisors, LLC (“G2”) served as the exclusive buy-side advisor to ZRG leading a strategic M&A effort focused on identifying and engaging with potential acquisition candidates in the human capital consulting market. ZRG and RFE partnered with G2 to leverage the firms’ deep-rooted expertise across the Technology & Business Services practice, with a heavy focus on services-oriented businesses including specialty consulting and executive search.

OUTCOME

G2’s mandate with ZRG led to the acquisition of Brimstone Consulting Group, LLC. (“Brimstone”), a leading management consultancy offering solutions across leadership development; diversity, equity, and inclusion; post-merger integration; and more. Headquartered in Camden, Maine, Brimstone serves a range of medium sized to Fortune-500 businesses across the globe. Together, ZRG and Brimstone will leverage an extensive network of Human Capital search professionals, interim financial professionals, and business consultants to better serve its client base.

“The complementary nature of our businesses made Brimstone an obvious partner for ZRG, as we continue to expand our portfolio of talent advisory solutions,” says Larry Hartmann, CEO of ZRG. “Further ensuring a new CEO is successful with the proven process of Brimstone will create a new paradigm for CEO transitions. We are pleased that we can now address two critical areas of leadership to align success for our clients with both strategy work and culture work. We believe when a company aligns strategy and culture with the right talent, amazing success can be achieved, and our offerings now address these three core areas.” 

Andrew Keleher, Vice President at G2 Capital Advisors, commented “The team at G2 has deep roots in the human capital management segment of the market. Supporting one of the world’s fastest-growing executive search/talent recruitment firms on their growth strategy has been a real pleasure these past few years and we look forward to continuing our work together. The recent acquisition of Brimstone Consulting further enhances ZRG’s offering by adding senior level talent that manages a disciplined approach to supporting leaders through business transformation. We are thrilled for both organizations and look forward to seeing their success together in the coming years!”.

About ZRG Partners

Over the past four years, ZRG has been the leader in top line growth and increasing market share through its talented workforce and its investments in industry leading innovations and talent acquisition tools supporting its clients in making better informed and timely talent decisions. The proprietary collaborative Zi platform with its integrated Z Score, Compensation Tools, Interview Insights, and Culture Fit Score have accelerated the hiring process in excess of thirty percent with better decision making. Since 1999, ZRG’s data-driven approach to executive and professional search has been changing the way its clients think about acquiring top talent. For over 20 years, clients have trusted ZRG to recruit top talent around the world. Today, ZRG is recognized as the fastest-growing global search firm and provides a full suite of retained executive management and customized talent solutions through its locations in North America, South America, Europe, the Middle East, and Asia.

About Brimstone Consulting Group, LLC.

Brimstone Consulting is a global leader in business consulting. Brimstone works side by side with their clients, moving from strategy to execution and uncovering the pivot points for true business growth and transformation. Brimstone’s straightforward methodology simultaneously aligns the organization and develops leaders while accelerating growth, performance, and profitability. Brimestone’s core work is focused on business acceleration; change enablement; culture change; executive coaching; leadership development; leadership team alignment; organizational alignment; diversity, equity, and inclusion; and post-merger execution. Brimstone Consulting Group is based out of Camden, ME.

About RFE Investment Partners 

RFE Investment Partners is a private equity firm focused on making control investments in established small market companies located in the United States. RFE is a long-standing New Canaan, Connecticut-based firm founded in 1980 with over 40 years of experience investing in the lower middle market. RFE’s investment strategy is to transform its portfolio companies from the lower end of the market to fully professionalized and market leading middle market companies. RFE is currently investing out of Fund IX. For more information, visit www.rfeip.com.

About G2 Capital Advisors

G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors.

CONTACTS ON THIS DEAL:

Matt Konkle, President, T: 857.310.5554 E: [email protected]

Kerri Ford, Managing Director, Head of Technology & Business Services, T: 917.515.7585 E: [email protected]

Andrew Keleher, Vice President, T: 860.748.6480 E: [email protected]

Ben Stevenson, Associate: T: 412.680.9100 E: [email protected]

Aaron Levy, Senior Analyst: T: 857.250.2767 E: [email protected]

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CLIENT
Founded in 1971, The Granite Group Wholesalers, LLC (“The Granite Group” or “the Company”), serves New England residential and commercial contractors, providing exceptional service and products to plumbing, heating, cooling, water, and propane markets. Headquartered in Concord, NH, the Company’s best-in-class e-commerce and 45+ branch network is operated by expertly trained staff that offer an industry-leading customer experience. The Company serves a diverse mix of contractors and fuel dealers with a deeply ingrained, people-first culture, positioning the Company as one of the top building product distributors in the Northeast.

SITUATION
The Granite Group has long been one of the leading family-owned businesses in the Northeast. In the past few years, the Company has embarked on a strategic, thoughtful expansion across New England and within its e-commerce platform, increasing density in key markets and expanding its presence through organic branch openings and acquisitions. A meticulous approach to product line expansion has ensured strategic alignment with the Company’s customers and differentiated product knowledge. With its sustained growth, the family identified further opportunities to fast-track their vision with the right strategic growth partner.

ENGAGEMENT
G2 has served as a long-term strategic advisor to The Granite Group and as the exclusive financial advisor for this process, was responsible for leading a highly tailored and efficient transaction process for the family and Company.

OUTCOME
The transaction was successfully executed through a growth investment by BBH Capital Partners (“BBHCP”) in the equity interests of The Granite Group. The family is retaining ownership, and Bill Condron, President and CEO of The Granite Group, will continue to lead the Company, using additional resources and expertise from BBHCP to execute on a shared vision of growth.

“G2 has been our trusted advisor and partner for many years, supporting the execution of family’s and the Company’s long-term vision. Throughout this process and the duration of our relationship, G2 has been a key strategic advisor, aligning with our people-first culture, and helping us define and execute the best possible outcome. G2’s deep knowledge of our business and industry, and vision for the potential of our platform was critical to the success of this process, along with their unique ability to guide the family through a major life event,” said Bill Condron, CEO of The Granite Group.

“The exciting partnership between The Granite Group and BBHCP will supercharge the robust growth of their platform and allow them to execute their strategic vision on an accelerated timeline. We are thrilled to have had the opportunity to lead our client through to a successful outcome,” said Jeffrey Unger, CEO of G2. “Our relationship with The Granite Group is a terrific example of our strategy of acting as an industry focused trusted advisor to innovative, high growth companies.” 

The transaction will support the Company’s growth initiatives of expanding organic footprint and executing strategic acquisitions. 

About G2 Capital Advisors

G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors. (www.g2cap.com

CONTACTS ON THIS DEAL:

Jeffrey Unger, Chairman & CEO: T: 617.918.7929 E[email protected]


Victoria Arrigoni, Managing Director, Industrials & Manufacturing: T: 619.742.6441 E[email protected]

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G2 Capital Advisors (“G2”) announced today the formal launch of its fourth industry practice, Consumer Retail, synchronously with the appointment of Brian Cohen as Managing Director, Head of Consumer Retail. While this announcement officially acknowledges the newly-formed practice, the decision to invest in the firms’ growth across this industry is rooted in its’ deep history serving clients within the Consumer Retail space over the last ten years. Of note, G2 has completed 30+ engagements to date supporting Consumer and Retail clients such as The Paper Store, Chia Pet, Bee’s Wrap, Directed, Sound United, Arbre Farms, Slade Gorton, Yandy.com, etc.

Cohen has over 25 years of client-facing experience and a deep knowledge of the consumer and retail space; he is a seasoned and recognized business and marketing executive, visionary, and change agent. Brian brings a dedicated expertise in enterprise-level operations and leadership, M&A, marketing, digital transformation, and eCommerce with a proven track record as a hands-on entrepreneur, business builder, operator, growth driver, and team leader. With a focus on executing strategic M&A transactions, planning & execution, and capital raises for emerging brands, Brian will collaborate with G2’s senior leadership to expand the firms’ existing footprint in the space.

“Adding a leader and professional of Brian’s quality and accomplishments is a key milestone for our Firm. His background is uniquely suited for this role given his diverse blend of consumer and retail experience, and a career track record of driving strategic growth initiatives for both the clients he’s served and companies he’s led, including M&A, advisory and restructuring initiatives. We are looking forward to harnessing his drive, ingenuity, and collaboration as we grow and expand our sector expertise across the consumer and retail universe,” said Matt Konkle, President of G2 Capital Advisors.

Leveraging the full breadth of G2’s capabilities across buy-side advisory, sell-side advisory, capital markets, and restructuring, the Consumer Retail team will utilize its expertise to help clients fuel long-term strategic growth. This announcement builds on G2’s tremendous momentum over the past year. Brian’s addition to G2’s highly qualified and experienced team will naturally extend the Firm’s reputation in the Consumer space, leveraging the strength of the G2 brand with more activity and resources in the associated verticals.

“I’m thrilled to join G2 at such an important moment in the company’s history.” Said Cohen.  “As a former client, I’ve witnessed first-hand the value, expertise, and partnership that this organization provides, and I am energized to extend that same partnership forward through the launch of the Consumer Retail practice.”

“We live in a fast-moving and ever-changing world. Shifting consumer motivations and behaviors are driving a whole new set of opportunities and challenges for retailers, service providers, and manufacturers alike.” Cohen continued, “As a result, organizations are facing new opportunities to achieve meaningful growth and maximize value.  As a former CEO faced with this very dynamic, G2 helped me navigate these challenges and identify the best path forward for operation. It is for these reasons that now is the perfect time to join G2 and formally launch the Consumer Retail practice to help guide and support others in the same capacity.”

Before G2 Capital Advisors, Brian was the CEO of Match Marketing Group, a private equity-owned North American consumer and retail-focused marketing services organization with 500+ employees across the US and Canada. Brian led the financial turnaround to profitability and stability while simultaneously modernizing Match’s data-driven go-to-market approach, new business philosophies, and marketplace position. He facilitated the sale of Match during the Covid-19 pandemic for a favorable return for all.

Brian will be based out of G2’s Boston office and report directly to Matt Konkle, President of G2 Capital Advisors.

MEDIA RELATIONS:

Jennifer Johnson, Vice President, Marketing T: 978.204.8050 E: [email protected]

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G2 Capital Advisors announced today that Matt Konkle has been appointed President of the firm. Formerly Senior Managing Director and Head of Industry Teams at G2, Matt is an accomplished C-Level executive and operator with 25 years of experience in the Technology and E-commerce services industry. Matt possesses a deep background leading complex advisory transactions in the middle market. In his role as President, Matt will lead the day-to-day aspects of G2 as well as provide oversight to the firm’s business sectors in developing and executing against its short and long-term strategies.

“With the explosive and sustained growth of the firm, it is the right moment for us to continue to invest in our organizational leadership. Matt has the vision, leadership, and expertise to support the changing and growing needs of our organization as G2 continues to scale and drive towards our long-term strategic objectives,” says Founder & Chief Executive Officer Jeffrey Unger.  “Matt’s unique understanding of our clients from entrepreneurs to institutional investors and their respective requirements makes him the ideal leader to complement our management team. We are making this organizational change to support the next stage of our growth, amidst significant firm-wide momentum as we charge through the second half of this year. Matt will be working very closely with our entire leadership team to leverage its collective experience, market and industry knowledge and operational expertise to position G2 to achieve, if not exceed, the objectives set for growth.”

“I am honored and excited to take on the role as President of the G2 team. It’s a privilege to be a part of a tremendously strong company poised for continued growth. We have an extremely talented, diverse and accomplished team who are deeply committed to achieving success for our clients. Now is the time to focus on how G2 can evolve holistically to support overall firm growth.” says Konkle. “This is a pivotal moment for G2 to build on the impressive momentum we have accomplished, the collaborative relationships we have with our clients, and the organizational culture and go-to-market strategy established by our CEO and founder, Jeffrey Unger. I have worked beside Jeffrey for the last six years and personally understand the significance of his contributions. His dedicated leadership and passion provide an example for us all, and I look forward to partnering together as we leverage the knowledge and expertise across the organization to unlock G2’s growth potential.”

Before joining G2, Matt was President of Fifth Gear, a tech-enabled services company and provider of end-to-end e-commerce solutions, including order management, fulfillment, customer care, and freight management. Matt led Fifth Gear from inception, including developing the company’s product and service offerings and go-to-market strategy. Matt partnered with G2 on buy-side, financial advisory, and sell-side mandates as part of Fifth Gear’s growth strategy. In 2014, Matt and G2 completed a strategic sale of the business to Speed Commerce (NASDAQ: SPDC). As the Chief Operating Officer of Speed Commerce, Matt was responsible for a team of over 1,500 employees serving over 30 retail and consumer brands. In his previous role at G2 as Head of Industry Teams, Matt was focused on maximizing the value of firm’s industry-specific, operations-centric approach in the middle market. Through that work, Matt has developed a deep understanding of the support required for a high-growth organization like G2. He has had a direct impact on the firm’s agile approach to accommodating the evolving needs of its clients. 

Matt holds a Bachelor of Science in Business Administration from the Indiana University Kelley School of Business and a Master’s in Business Administration from the University of Chicago Booth School of Business.