a portfolio company of
has been acquired by
Demand & Suppli LLC.
ABOUT THE COMPANY:
Argyle Executive Forum, brings information and thought leadership to a membership community of over two million business leaders. The Company provides conference, private meeting, and virtual event services as well as content solutions to engage audiences and communicate client brands and product innovations. Additionally, the Company operates a business-to-business media brand, focused on publishing information for senior finance executives through multiple channels.
SITUATION:
The Company was made up of media division and an executive services division. The two entities were consolidated into one operating company that targets specific functional business disciplines with highly-curated and premium lead generation events and services while providing thought leadership and proprietary experiences for its executive communities. Argyle Executive Forum was seeking to divest its media assets and recapitalize the Company as part of its virtual events-focused reorganization strategy.
ENGAGEMENT:
G2 was engaged by Argyle Executive Forum to serve as their exclusive sell side advisor. Leading a highly-targeted and efficient sale process of the Company’s digital and physical media assets, customized virtual webinar platform, and valuable research and analytics services.
OUTCOME:
The transaction was executed in December 2020. The Company divested its CFO Publishing media assets through a sale to Industry Dive, a portfolio company of Falfurrias Capital Partners. The acquisition enhances Industry Dive’s growing portfolio of award-winning industry publications and represents a unique opportunity to build upon CFO Publishing’s globally-recognizable media brand that has been trusted by chief financial officers for over 35 years.
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