Press Release

G2 Capital Advisors, a leading middle-market investment banking firm, is pleased to announce the addition of Jim Goodwin to the firm as a Director on the Technology & Business Services (TBS) team. With more than 7 years of experience at Morgan Stanley, Jim brings a wealth of expertise in M&A, debt advisory, and equity advisory transactions to G2.

During his tenure at Morgan Stanley, Jim demonstrated exceptional skill in sourcing, originating, and executing complex financial transactions. His proficiency spans across the Technology & Business Services sector, with a strong focus on education technology and services. Jim’s arrival marks an exciting opportunity for G2 as he will expand the firm’s existing track record and industry relationships in the Education Technology vertical.

Kerri Ford, MD & Practice Leader of Technology and Business Services at G2, comments, “Jim’s connections and proven track record within the Education Technology community and his extensive experience advising technology companies on a full range of M&A, debt and equity solutions will be of great value to our clients and further strengthens our platform.” 

Prior to his career in finance, Jim served with distinction in the United States Marine Corps and has over 10 years in uniform. His leadership roles within the Marine Corps, both domestically and during active deployments to Afghanistan, have instilled in him a deep sense of discipline, strategic thinking, and dedication.

“We are thrilled to welcome Jim to the G2 team,” said Matt Konkle, President at G2 Capital Advisors. “His extensive experience, coupled with his professionalism and leadership qualities, will undoubtedly enhance our capabilities and offerings in the Technology & Business Services sector and the G2 team at large. We look forward to the contributions he will make to our team and our clients.”

A proud alumnus of the University of Chicago Booth School of Business and the United States Naval Academy, Jim’s academic background reflects his commitment to excellence. He currently resides in Carlsbad, CA, with his wife and son, where he will continue to deepen G2’s presence in Southern California. 

G2 Capital Advisors has recently announced significant developments in its sponsor coverage strategy. The appointment of Dan Almon as Director and promotion of Bridget McGillicuddy within the Sponsor Coverage Group. These strategic decisions underscore G2’s dedication to serving clients effectively and providing top-tier experiences to the financial sponsor community.

With nearly 15 years of experience and a robust track record as an institutional investor supporting middle-market growth companies, Dan brings invaluable expertise to G2. His tenure as Partner and Co-Founder of Prospect Creek Partners, along with previous roles at Mountaingate Capital and Baird Capital, emphasize his deep understanding of the needs and dynamics of the financial sponsor landscape. Moreover, having previously been a client of G2 during their execution of the Vitalyst sale—a portfolio company of Baird Capital—to Alithya, Dan brings a distinct perspective on the firm’s services and capabilities.

“We are delighted to welcome Dan to the Sponsor Coverage team at G2. Our coverage of the sponsor community has long been a vital element to our business model,” said Andrew Keleher. “Dan’s extensive experience, strategic insight, and client-focused approach align seamlessly with G2’s commitment to enhancing relationships and driving business growth.”

Under Andrew’s leadership, Dan will play a pivotal role in supporting the firm’s strategy and expanding its coverage capabilities. His expertise spans various sectors complimentary to G2’s focus areas including technology, tech-enabled services, business services and healthcare services.  

“Dan’s credibility as a former private equity investor, his technical and transaction expertise and his outstanding network of industry relationships in the sponsor community will prove tremendously beneficial to our clients. His collaborative approach to relationship development and experience with G2 as a former client is a perfect match with our team culture.” said Matt Konkle, President of G2. 

In addition to Dan’s appointment, G2 celebrates the promotion of Bridget McGillicuddy within the Sponsor Coverage Group. Bridget’s dedication and exceptional performance have been instrumental in advancing the firm’s sponsor coverage strategy. Her promotion reflects G2’s recognition of her outstanding contributions and prioritization of nurturing talent within the organization.

“Bridget’s promotion is a testament to her work ethic and pursuit of excellence,” said Andrew Keleher. “We are confident that she will continue to excel in her expanded role.”

These strategic moves not only mark a pivotal milestone for the firm but highlight its ongoing pursuit of excellence in serving clients and fostering talent within the organization. G2 is poised to continue delivering exceptional service and tailored solutions to its financial sponsor community with a dedication to driving success and fostering lasting relationships.

Boston, MA – G2 Capital Advisors (G2) proudly announces its recognition as Investment Banking Firm of the Year at the prestigious 18th Annual Turnaround Awards presented by The M&A Advisor. This award celebrates G2’s unwavering client commitment, optimized deal outcomes, and exceptional team—and reaffirms its position as a leader in the industry.

The Turnaround Awards honor the achievements and successes of the leading firms and professionals in the mergers and acquisitions, financing, restructuring, and turnaround communities. G2’s meaningful contributions to over 150 client engagements in 2023 have earned the firm this distinguished title, highlighting its collective expertise in navigating complex financial transactions and restructuring scenarios.

G2 President Matt Konkle expressed his appreciation, stating, “Winning the Investment Banking Firm of the Year Award is a testament to the hard work and dedication of our entire team, who are each relentless in their pursuit of excellence in every aspect of our work.”

Ben Wright, Chief Operating Officer and Head of Restructuring at G2, emphasized the significance of this achievement, saying, “Being recognized as the Investment Banking Firm of the Year is a tremendous distinction. It reflects the energy and experience we bring to each client engagement—enabling innovative problem-solving with an approach rooted in a long-term perspective for maximizing value.

G2 extends its gratitude to The M&A Advisor for this recognition and looks forward to continuing its mission of providing unparalleled service and strategic guidance to clients and industry partners across its four core industries: Consumer & Retail, Industrials & Manufacturing, Technology & Business Services, and Transportation & Logistics.  

Boston, MA – G2 Capital Advisors (G2) announces the appointment of Randy Lay as Managing Director in the Restructuring & Revitalization group. With over 40 years of comprehensive expertise in financial and operational management, systems implementation, capital raising, restructuring, and M&A across diverse industries, Randy brings invaluable insight and leadership to the firm.

Prior to joining G2 Capital Advisors, Randy was a client in two distinct capacities. He served as the Executive Vice President and Chief Operating Officer of Williams Industrial Services Group, a provider of civil construction services to the nuclear and fossil energy generation markets. Before his tenure with Williams, Randy held various executive positions at GEO Specialty Chemicals, including Executive Vice President, Chief Financial Officer, Secretary, and Treasurer, during which time G2 also served as a strategic partner. 

Randy’s notable career includes pivotal senior financial and operational roles at organizations such as Lazydays RV, Universal Access, Metromedia Fiber Network, International Specialty Products, United Technologies, and Xerox. With extensive experience spanning diverse sectors including construction, chemical, retail, automotive, and telecommunications, Randy has consistently demonstrated his aptitude for navigating complex challenges to achieve favorable outcomes. With a robust background in manufacturing, construction, and distribution, both domestically and internationally, Randy is well-equipped to drive positive results for Restructuring & Revitalization clients on the G2 platform.

“We are thrilled to welcome Randy Lay to the G2 Capital Advisors team,” said Ben Wright, Chief Operating Officer at G2 Capital Advisors. “His wealth of experience and proven track record in financial and operational restructuring will further strengthen G2’s capabilities in serving our clients.” 

Ben Wright emphasized, “Randy’s depth of knowledge and strategic acumen make him an invaluable addition to our leadership team. We’ve seen how his insights have generated tailored solutions and exceptional results for our past clients.”

In addition to Randy Lay’s appointment, G2 Capital Advisors also acknowledges the recent addition of Nick Palumbo as an Associate on the Restructuring & Revitalization Team. Prior to joining G2, Nick served as an Investment Banking Associate at MUFG, where he developed complex 3-statement models, assisted in negotiating terms and credit agreements with private equity clients. Additionally, Nick has experience supporting credit and portfolio management at Galaxy Digital, New Mountain Capital, and Bank of America. Nick brings fresh perspective and dedication to delivering exceptional client service.

Interested in joining the G2 team? Explore and apply to open opportunities now.

About G2 Capital Advisors:

G2 Capital Advisors provides M&A, capital markets, and restructuring advisory services to the middle market. We offer integrated, multi-product, and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be our clients’ trusted advisors of choice, including corporations and institutional investors. For more information, visit

Randy Lay
Managing Director, Restructuring
[email protected]

G2 Capital Advisors (“G2”), a leading investment banking and restructuring advisory firm, has expanded its senior leadership team by welcoming Jenny Lashway as Vice President of Finance. This strategic appointment aligns with G2’s continued commitment to supporting our firm’s evolution with seasoned and sophisticated executives. 

“We have achieved considerable growth over the last many years, but we are entering an exciting period of opportunity for our firm.  As G2 continues to scale, we need a complete leadership team that reflects and can support—our organizational depth. Jenny’s expertise not only strengthens our leadership team but also plays a pivotal role in shaping G2’s trajectory.” – Matt Konkle, President of G2 Capital Advisors.

Jenny Lashway joins G2 with nearly 20 years of financial experience at leading consulting firms, including Altman Solon, Huron Consulting Group, and FTI Consulting. In addition, Jenny worked in the Financial Reporting group of Boston-based hedge fund, The Baupost Group. As Vice President of Finance at G2, Jenny leads financial operations, including financial reporting, budgeting, forecasting, strategic finance initiatives, system optimization, and process improvement. Her analytic depth and appetite for solving new problems will help G2 optimize operations across diverse client needs and engagements.   

About G2 Capital Advisors:

G2 provides M&A, capital markets, and restructuring advisory services to the middle market. We offer integrated, multi-product, and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor to our clients, including corporations and institutional investors. 

Interested in joining the G2 team? Explore and apply to open opportunities now.

Jenny Lashway
VP, Finance
[email protected]
Unknown 6


The Company developed and manufactured a revolutionary countertop molecular beverage printer. Customers use Cana’s touchscreen display to explore, discover, and create their perfect drink. The signature product, Cana One, “prints” thousands of beverages—ranging from juice to soft drinks to coffee to wine—from a single cartridge without the need for plastic, aluminum, glass or other wasteful containers.


The Company successfully developed several prototypes proving the technology works. Scaling up the manufacture and distribution of the novel product and its supply chain, however, would require a level of investment that proved difficult to bring in. Facing a difficult fundraising environment for growth capital in 2023, with current investors having reached capacity, the Company needed to weigh difficult options.


G2 helped Cana and its primary VC sponsor evaluate various paths forward, and the parties agreed to mutually execute an assignment for the benefit of creditors (“ABC”). G2 created a special-purpose entity to serve as assignee, with responsibility to pursue a sale of the assets and wind down the corporate entity.


As assignee, G2’s special purpose entity immediately launched a vigorous IP sale process with an ambitious timeline. In parallel the Assignee wound down corporate operations and oversaw the efforts of an outside equipment liquidator. Leveraging G2’s robust investment banking capabilities and contacts, the team brought multiple parties through advanced due diligence, ultimately negotiating a sale of the IP to a strategic. The Assignee then distributed proceeds to creditors. 

Screenshot 2023 12 08 at 11.43.16 AM


Prismo Systems raised nearly $30 million to redesign cybersecurity. Backed by some of the most storied names in venture capital, the Company developed a product providing enhanced security to the software that powers modern enterprises across the software development lifecycle. 


Rapidly shifting market conditions posed significant challenges to the Company, thwarting its launch of the product it had spent years developing. Further iteration could address these issues but would be costly, and stakeholders had differing levels of support for a go-forward plan. Board members needed a way to satisfy liabilities and otherwise proceed in a responsible manner.


The Company engaged G2 to serve as assignee in an assignment for the benefit of creditors (“ABC”) process. As assignee G2 would have the primary responsibility of maximizing creditor recovery by selling the Company’s assets. In addition the assignee was tasked with winding down Prismo’s operations in both the US and India, communicating with interested parties, and overseeing the distribution of funds.


Upon launching the ABC, G2 as assignee leveraged its investment banking expertise in a broad sale process. The team identified several interested parties, who engaged in due diligence around the intellectual property as they considered placing a bid. G2 brought these parties together for an auction and closed with the highest bidder at more than double the amount management had expected at ABC outset. The Assignee then distributed funds to unsecured creditors.

Screenshot 2023 12 08 at 11.35.05 AM


Triplet Therapeutics, a Boston-based biotechnology startup company, was formed to reimagine and develop treatment options for repeat expansion disorders such as Huntington’s disease. Founded in 2018, Triplet raised over $80 million from life sciences-focused venture capital investors and a premier venture debt provider. 


Some of Triplet’s test results were promising while others revealed a concerning level of toxicity. Facing limited appetite among its investors to continue funding the company, management initiated strategic conversations with a few large pharmaceutical players. But runway was short and bandwidth limited, compromising the opportunity to run a full process. Meanwhile the Company’s venture lender favored the involvement of a professional firm with a track record of managing challenging situations and maximizing creditor recovery. Without that steward in place to guide the process and negotiate with the potential buyers, a deal was unlikely to be achieved.


The Company engaged G2 to serve as assignee in an assignment for the benefit of creditors (“ABC”). This out-of-court insolvency proceeding, which is governed by state statute, is a faster and cheaper alternative to bankruptcy. Upon launching the ABC, the Company’s board and management resigned, with select staff assisting in the ABC effort on a contract basis. As Assignee, G2 launched a process to sell substantially all of the assets including test results, technical documents, patents and other intellectual property.


As assignee G2 managed the wind down of corporate operations and put on its investment banker hat during a vigorous marketing effort to find an acquirer of substantially all of the assets. A global biopharmaceutical company emerged as the leading contender in the competitive bidding process. After the Assignee negotiated a significant increase from the initial bid the parties executed an asset purchase agreement. The proceeds provided a meaningful recovery to the secured creditor.

G2 Capital Advisors (“G2”) is excited to welcome Reed Upson as Managing Director of Capital Markets. Located in Denver, Reed counts himself as part of the recent Rocky Mountain migration that has brought more lenders and sponsors to the region. Formerly the Head of Capital Markets at the San Francisco-based debt advisory firm Business Capital (BizCap), Reed has supported companies with capital raises, refinancings, and financial restructurings and has a depth of credit underwriting, transaction execution, and business development experience. To introduce Reed and get his take on current capital markets, we sat down with him to ask five fast questions:

  1. Welcome to G2! What drew you to our firm and convinced you to come aboard? 

    I first met Ben Wright, Chief Operating Officer at G2, about seven years ago in San Francisco—the G2 office was one floor above my office—and I got to know Ben pretty well. I was impressed by G2 early on: its focus on industries and integrated multi-product approach got my attention.

    Over the years, I’ve watched G2 service companies’ complete life cycle, supporting growth and navigating distress with bigger, more sophisticated, and increasingly complex deals. From my perspective, the G2 model is different from anything in the market today, and its growth has been both subtle and significant. I’d say the firm is a sleeping giant in the middle market, and I’m excited to grow professionally within its integrated platform. 

    But what really sold me was coming out and meeting everybody in Boston. The team maintains an all-in, entrepreneurial attitude. The people have a refreshing balance of empathy and intelligence, backed up by tremendously deep product and industry knowledge. It’s an impressive group of smart, low-ego people.

  2. What are you most looking forward to as Managing Director of Capital Markets? What industry and practice synergies are you excited to explore in this role? 

    While I have capital markets experience across G2’s industry sectors, my ability to now partner with our industry experts is a powerful differentiator. It lets me have nuanced conversations with bankers and lenders struggling with liquidity challenges and rising default rates. In addition, I’m able to pull in specialty groups like restructuring, to address clients’ complex situations. And, because our executive team is largely made up of former operators, G2 leadership brings an authentic appreciation to each engagement. Our team members have sat in our clients’ seats.

    I’m also excited to tackle larger, more institutional challenges through private equity partnerships, like raising equity to recapitalize—either a minority raise to help grow a business or a majority recap to return capital to limited partners (LPs). Or bringing other creative financing solutions to the table, such as mezzanine financing and preferred equity structures, which are helping increase portfolio companies’ cash flow by retiring higher amortizing debt structures. 

  3. The interest rate hikes that began in March 2022 have profoundly affected capital markets, inflating valuations and borrowing costs. How does the current environment create challenges and opportunities for our clients? How do you expect the market to change in 2024?

    I don’t think there will be a massive shift in interest rates, especially over the next year. Could rates come down a little bit? Perhaps. But what’s more likely is that strategics and sponsors will adjust to this new normal Eventually, sponsors will have to start returning capital to LPs, and companies will have to transact—and there will be clear winners and losers. Companies with better leverage profiles and capitalization can take advantage of add-on acquisitions. Companies on the other side of that coin will face new challenges: “What do I do? Do I sell? Do I recapitalize? What are my options?” 

    G2 is uniquely positioned to address both sides of that equation, which is exciting.

    I imagine on the lender side, there will be a lot more distress with banks specifically—and some cracks on the private debt side, too. After the whirlwind of M&A activity in 2020 and 2021, many of these businesses now have increased debt, reduced valuations, and face a looming maturity wall in 2024 and 2025. While lenders had previously been happy to amend and extend, I think hard decisions are coming, and the market is going to start seeing more refinancing activity being forced on companies from lenders, especially banks.

    Capital markets advisors will have to get more creative with stretch pieces like preferred equity or mezzanine financing to fill the gaps. The positive backdrop to all of this is that despite the uncertainty in the market, there is still a lot of capital out there—and private credit fundraising is at an all-time high. It’s my job to figure out from where to source it and how we can structure it to best support our clients. 

  4. How have you generated new business and steered clients through challenging market cycles?

    My business has been built on relationships with trusted advisors—lenders, attorneys, and CPAs with clients facing default and needing capital to either exit or pivot. I’ve tended to work with the same clients over time and across multiple situations—whether they’ve hit a speed bump or they’re continuing to grow. Anchoring long-term relationships will be easier at G2 as our investment bankers are so plugged in and can stay on top of industry-specific needs. There’s a natural progression of working alongside our clients’ business evolution.

    As a capital markets advisor, that parallel momentum is essential. I’m in the market every day, talking with lenders and investors and figuring out what the capital markets are actually doing. At G2, the question goes beyond, “Can we raise this capital or not?” Our team can see the sector-specific implications and the restructuring opportunities. With G2, the greatest value I can pass on to our clients is to anticipate what’s next and act as a comprehensive resource through any market cycle. 

  5. When not sourcing debt and equity, how do you spend your time? 

    I have two young kids who keep my wife and me pretty busy. As a family, we lean into all of Colorado’s outdoor activities—hiking, skiing, and biking. I’ve had to dial back my golf game, but I’ve gotten back into tennis. 

Like the markets, Reed is in perpetual motion and will be a tremendously valuable addition to G2’s team. For more information on G2’s capital markets capability, visit us online or contact our team leaders.

Reed Upson
Managing Director, Capital Markets
[email protected]
Ben Wright
Chief Operating Officer
[email protected]


Momentum is a leading global managed service provider focused on connectivity, communication, and collaboration solutions for more than 5,000 customers across 60 countries.  Momentum offers a comprehensive platform including a voice enablement solution for Microsoft Teams, managed network including SD-WAN, global connectivity, contact center, and cloud voice. Momentum is based in Atlanta, GA and has more than 500 employees.


Momentum hired G2 as its exclusive financial advisor to help execute on its inorganic growth strategy, with the primary goals being to expand its managed cloud services and UC offering, broaden its international footprint, and deepen its market penetration in key verticals.


“G2 is thrilled to support the Momentum team in what has been an aggressive acquisition roadmap that has further entrenched the company as a clear global leader in a rapidly consolidating space.  Asset Black expands Momentum’s geographic reach, bolsters scale and adds specialized vertical depth in the financial technology sector,” said Jereme LeBlanc, G2 Managing Director in Technology & Business Services.  


“We are delighted to announce the acquisition of Asset Black, representing another milestone in our growth strategy,” said Todd Zittrouer, CEO of Momentum. “The addition of the complementary Asset Black portfolio and team further solidifies our position as a leading provider of managed cloud and network services. This acquisition aligns with our mission to enable customers and partners to thrive through superior technology and premier customer service.”

“We couldn’t be more excited to combine forces with Momentum. With Momentum’s proven track record and commitment to excellence, we are confident that together we will deliver exceptional solutions to our customers and achieve remarkable success in the managed network space and beyond,” said Mark Weeks, CEO of Asset Black. 

About G2 Capital Advisors

G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor to our clients including individuals, corporations,  and institutional investors.