The Company is a clothing manufacturer and distributor of mid-to-low-tier branded apparel.
The Client hired G2 for a buy-side engagement to assist with supporting them as a bidder in the Ch. 11 363 sale of a well-known 90's clothing brand.
G2 supported the client by developing a bidding strategy and by evaluating the bidding procedures in detail, helping the Client assess potential bid proposal structures and price levels, and assessing the likelihood of success. G2 also assisted the Company with their auction strategy and supported them throughout the process.
After successfully becoming a qualified bidder and participating in a competitive auction process with numerous other bidders, the Client ended up competing head to head with the original founder of the Company / brand. However, after several rounds of bids and counter-bids, the Client eventually conceded the auction to the founder.