ABOUT THE COMPANY:
Joseph Enterprises, Inc. (“JEI”) and Joseph Pedott Advertising and Marketing, Inc. (“JPAM”) are integrated consumer products and marketing companies which design, market and distribute novelty, home and garden products through drug, mass, home, hardware and direct retail channels throughout the U.S., Canada and Europe. JEI is best known for the development of Chia Pet® and The Clapper® into consumer icons.
SITUATION:
Joseph Pedott founded the organization as an advertising agency more than 65 years ago while still in college. Through hard work, dedication and perseverance, he built a platform which specializes in marketing and selling consumer products. After a long and storied career selling more than 25 million Chia Pets and 7 million Clappers he hired G2 Capital Advisors (“G2”) to find a partner who would embrace his legacy and maintain the Company’s culture he spent his professional life building.
ENGAGEMENT:
G2 served as the exclusive sell-side advisor to JEI / JPAM, responsible for running a robust, hands-on sale process, which ultimately resulted in a sale to NECA.
OUTCOME:
The transaction was successfully executed through a sale to NECA, a leading creator and global distributor of licensed consumer products based on some of the world’s most recognized movies, video games, comic books, and pop culture.
DEAL TEAM:
TAGS:
Exclusive Sell-Side Advisor
Industrials & Manufacturing
Sell-Side Advisory
MORE LIKE THIS
Exclusive Sell-Side Advisor
Flash Global, a portfolio company of PineBridge Investments and Graycliff Partners has been sold to Comvest Partners
Exclusive Sell-Side Advisor
Kaiser Consulting has been acquired by Pine Tree Equity Partners
Exclusive Sell-Side Advisor
a leading provider of packaging solutions has been acquired by Berlin Packaging
Exclusive Sell-Side Advisor
a portfolio company of Sopris Capital has been acquired by InhabitIQ
Exclusive Sell-Side Advisor
a wholly owned subsidiary of Hoffberger Holdings, Inc., has been sold to Lineage Logistics, a portfolio company of Bay Grove
Exclusive Sell-Side Advisor
has been sold to Aceto, portfolio company of New Mountain Capital
Connect With Us.
