Technology & Business Services

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ABOUT THE COMPANY:

The Company developed and manufactured a revolutionary countertop molecular beverage printer. Customers use Cana’s touchscreen display to explore, discover, and create their perfect drink. The signature product, Cana One, “prints” thousands of beverages—ranging from juice to soft drinks to coffee to wine—from a single cartridge without the need for plastic, aluminum, glass or other wasteful containers.

SITUATION:

The Company successfully developed several prototypes proving the technology works. Scaling up the manufacture and distribution of the novel product and its supply chain, however, would require a level of investment that proved difficult to bring in. Facing a difficult fundraising environment for growth capital in 2023, with current investors having reached capacity, the Company needed to weigh difficult options.

ENGAGEMENT:

G2 helped Cana and its primary VC sponsor evaluate various paths forward, and the parties agreed to mutually execute an assignment for the benefit of creditors (“ABC”). G2 created a special-purpose entity to serve as assignee, with responsibility to pursue a sale of the assets and wind down the corporate entity.

OUTCOME:

As assignee, G2’s special purpose entity immediately launched a vigorous IP sale process with an ambitious timeline. In parallel the Assignee wound down corporate operations and oversaw the efforts of an outside equipment liquidator. Leveraging G2’s robust investment banking capabilities and contacts, the team brought multiple parties through advanced due diligence, ultimately negotiating a sale of the IP to a strategic. The Assignee then distributed proceeds to creditors. 

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ABOUT THE COMPANY:

Prismo Systems raised nearly $30 million to redesign cybersecurity. Backed by some of the most storied names in venture capital, the Company developed a product providing enhanced security to the software that powers modern enterprises across the software development lifecycle. 

SITUATION:

Rapidly shifting market conditions posed significant challenges to the Company, thwarting its launch of the product it had spent years developing. Further iteration could address these issues but would be costly, and stakeholders had differing levels of support for a go-forward plan. Board members needed a way to satisfy liabilities and otherwise proceed in a responsible manner.

ENGAGEMENT:

The Company engaged G2 to serve as assignee in an assignment for the benefit of creditors (“ABC”) process. As assignee G2 would have the primary responsibility of maximizing creditor recovery by selling the Company’s assets. In addition the assignee was tasked with winding down Prismo’s operations in both the US and India, communicating with interested parties, and overseeing the distribution of funds.

OUTCOME:

Upon launching the ABC, G2 as assignee leveraged its investment banking expertise in a broad sale process. The team identified several interested parties, who engaged in due diligence around the intellectual property as they considered placing a bid. G2 brought these parties together for an auction and closed with the highest bidder at more than double the amount management had expected at ABC outset. The Assignee then distributed funds to unsecured creditors.

CLIENT

Momentum is a leading global managed service provider focused on connectivity, communication, and collaboration solutions for more than 5,000 customers across 60 countries.  Momentum offers a comprehensive platform including a voice enablement solution for Microsoft Teams, managed network including SD-WAN, global connectivity, contact center, and cloud voice. Momentum is based in Atlanta, GA and has more than 500 employees.

SITUATION

Momentum hired G2 as its exclusive financial advisor to help execute on its inorganic growth strategy, with the primary goals being to expand its managed cloud services and UC offering, broaden its international footprint, and deepen its market penetration in key verticals.

ENGAGEMENT

“G2 is thrilled to support the Momentum team in what has been an aggressive acquisition roadmap that has further entrenched the company as a clear global leader in a rapidly consolidating space.  Asset Black expands Momentum’s geographic reach, bolsters scale and adds specialized vertical depth in the financial technology sector,” said Jereme LeBlanc, G2 Managing Director in Technology & Business Services.  

OUTCOME

“We are delighted to announce the acquisition of Asset Black, representing another milestone in our growth strategy,” said Todd Zittrouer, CEO of Momentum. “The addition of the complementary Asset Black portfolio and team further solidifies our position as a leading provider of managed cloud and network services. This acquisition aligns with our mission to enable customers and partners to thrive through superior technology and premier customer service.”

“We couldn’t be more excited to combine forces with Momentum. With Momentum’s proven track record and commitment to excellence, we are confident that together we will deliver exceptional solutions to our customers and achieve remarkable success in the managed network space and beyond,” said Mark Weeks, CEO of Asset Black. 

About G2 Capital Advisors

G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor to our clients including individuals, corporations,  and institutional investors.

CLIENT

CongruityHR (“Congruity” or the “Company”) is a leading outsourced human resources (HR) solutions provider offering HR, compliance, payroll, tax administration, employee benefits, and workers’ compensation and safety services to small and medium-sized businesses predominantly in the southeastern U.S. via a professional employer organization (PEO) and administrative services organization (ASO) model. Congruity has been a portfolio company of RFE Investment Partners (“RFE”) since 2021.

SITUATION

Congruity and RFE seek to bring the Company’s services to other small and medium-sized businesses across the United States while maintaining local relationships and brand value. To build on its organic growth momentum, Congruity identified a targeted acquisitions strategy to identify companies that can benefit from a partnership with a national, funded platform while maintaining a sense of autonomy in their market.

ENGAGEMENT

RFE and Congruity engaged G2 Capital Advisors, LLC (“G2”) as the exclusive buy-side advisor to identify acquisition targets that share Congruity’s approach to the industry. G2 built a holistic view of the PEO landscape and conducted market outreach to grow Congruity’s brand awareness and find like-minded PEOs that support a national reach through deep, local relationships.  

The process spurred the successful acquisition of Tampa, FL-based PEO JanusHR (“Janus”), a comprehensive, personalized HR services provider based in Tampa, FL. Janus brings PEO expertise and strong regional relationships to bolster Congruity’s growing presence in Florida and Southeast U.S. JanusHR was founded and led by Daneen Gurney, who previously had a 20+ year career with Oasis Outsourcing, where she started as one of the first sales representatives and quickly rose to District Manager, Regional Vice President, and then VP of Strategic Partnerships. Gurney managed eight (8) markets, opened over ten (10) offices, and helped manage several acquisitions for Oasis. Under Gurney’s leadership, JanusHR achieved significant market share in the Tampa Bay region.

“We are excited to welcome Daneen and the Janus team to the Congruity family. They bring a high level of industry expertise to our organization,” said Darrin Hunter, Congruity CEO. “The addition of JanusHR brings great value to Congruity’s portfolio and expands on our commitment to legacy brands, relationships, and people.” 

“Daneen and Janus stood out in our market conversations as an excellent fit with the Congruity strategy. Sharing the Congruity narrative with her and cultivating a relationship over time to ready her for a partnership revealed an exciting strategic fit and business opportunity. This is a great credential for the Congruity model and enhances our continued work in the market. We are glad to support Janus’ partnership with Congruity and are energized to realize more successes together in 2023,” shared Kerri Ford, Managing Director at G2 Capital Advisors.

About CongruityHR

CongruityHR is a Human Resource outsourcing company providing HR, compliance, payroll, tax administration, employee benefits, and workers’ compensation and safety services to small and medium-sized businesses predominantly in the southeastern U.S. via a professional employer organization (PEO) and administrative services organization (ASO) model. 

About JanusHR

A Tampa-based PEO, JanusHR provides comprehensive, personalized HR services for small to medium-sized businesses across Florida.

About RFE Investment Partners 

RFE Investment Partners is a private equity firm focused on making control investments in established small market companies in the United States. RFE is a long-standing firm founded in 1980 with over 40 years of experience investing in the lower middle market. RFE’s investment strategy is to transform its portfolio companies from the lower end of the market to fully professionalized and market-leading middle-market companies. RFE is currently investing out of Fund IX.

CONTACTS ON THIS DEAL:

Kerri Ford, Managing Director, Head of Technology & Business Services
T: 917.515.7585 E: [email protected]

Jereme LeBlanc, Managing Director, Buy-Side
T: 917.541.5164 E: [email protected]

Zachary Kalman, Associate
T: 413.351.1491 E: [email protected]

Jeremy Caulkins, Associate
T: 585.645.4472 E: [email protected]

G2 Capital Advisors is pleased to present its Consumer & Retail, Industrials & Manufacturing, Technology & Business Services, and Transportation & Logistics market updates. Click to download the full reports, including commentary and analysis on Q4 M&A and market trends within our core focus sectors. 

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Consumer & Retail Market Trends:

While retail foot traffic rose for practically all categories, it wasn’t enough to counter the effects of inflation combined with deep holiday discounting. Inflation was up 6.5% from year-ago levels – while lower than the peaks seen earlier in the year, it was enough to dampen consumer confidence heading into holiday shopping. Moreover, food prices continue to climb, driving consumers to devote more of their dollars to necessities rather than discretionary goods.

Industrials & Manufacturing Market Trends:

After two years of pandemic-fueled disruption, a host of new challenges arose in 2022 for packaging businesses as increased inflation and interest rates, the war in Ukraine, and commodity prices hitting historic highs, impacted the pace of M&A activity. Despite the challenging macroeconomic environment, the appetite among private equity groups and strategic buyers for well-established packaging companies remained high.

Technology & Business Services Market Trends:

The US economic outlook remains unclear with a general negative sentiment. Increasing interest rates, supply chain issues, and geopolitical uncertainty are putting pressure on multiples in many segments of the market. Value creation and a focus on fundamentals will be key themes in 2023 with businesses and investors intent on how they build value organically and inorganically in line with core growth theses. For many privacy equity firms, the near-term focus will likely be on add-on acquisitions that enhance existing portfolio companies.


Transportation & Logistics Market Update:

As transportation and logistics providers navigate an uncertain economic and freight environment, operators in California are faced with an additional challenge as Assembly Bill 5 California (“AB5”) takes effect following numerous legal battles. AB5, which became state law in 2019, requires companies to reclassify many independent contractors as employees, prohibiting trucking companies from working with owner-operators and 1099 drivers in California. In an environment where a driver shortage persists, eliminating a strategy that provides trucking companies scalability and flexibility could have lasting implications across the freight market.

Questions? Please reach out to our team below.

CLIENT

ZRG Partners, LLC. (“ZRG” or the “Company”) is a rapidly growing global talent advisory firm providing a range of executive search, consulting & advisory, and interim solutions across the Industrials, Life Sciences, Consumer, Financial Services, Sports, and Technology industries, among others.

SITUATION

Following ZRG’s financial partnership with RFE Investment Partners (“RFE”) the organization grew exponentially through increased senior-level hiring efforts. To build on this momentum ZRG identified an avenue to further diversify and grow its services portfolio of human capital management services through the addition of consulting and further interim/outsourced services. Through a targeted M&A effort centered around enhancing capabilities, ZRG sought to further differentiate its offering in the marketplace by providing additional solutions for their clients. 

ENGAGEMENT

G2 Capital Advisors, LLC (“G2”) served as the exclusive buy-side advisor to ZRG leading a strategic M&A effort focused on identifying and engaging with potential acquisition candidates in the human capital consulting market. ZRG and RFE continued their partnership with G2 to leverage the firms’ deep-rooted expertise across the Technology & Business Services practice. G2 was engaged by ZRG for a second time with a heavy focus on services-oriented businesses including specialty consulting and executive search.

OUTCOME

G2’s mandate with ZRG began in 2019 with a core focus on establishing a growth strategy to better serve their clients’ needs and accelerate growth. This work led to the successful transaction of Brimstone Consulting in December 2021 followed this week by the acquisition of RoseRyan, Inc., a leading outsourced accounting and interim services firm. RoseRyan, headquartered in the heart of Silicon Valley, serves a range of business from start-ups to Fortune-500 companies across the technology, life sciences and private equity sectors globally. Together, ZRG and RoseRyan will leverage an extensive network of interim financial professionals, human capital search professionals, and business consultants to better serve its client base.

“The nature of the workforce has evolved and having even greater bandwidth in the finance and accounting consulting sector through RoseRyan is fantastic,” ZRG CEO Larry Hartmann said. “This complements our current interim team, led by Mark Viner, and also adds important consulting capability to allow us to service a wide range of clients, who need support in accounting and HR.”

Andrew Keleher, Director, Business Development at G2 Capital Advisors, commented “It has been a pleasure working with the team at ZRG and supporting their growth strategy over the years. The recent acquisition of RoseRyan further enhances ZRG’s ability to offer best in class services to its client base. We are thrilled for both organizations and look forward to seeing their success together in the coming years!”

About ZRG Partners

ZRG is a global talent advisory firm that is changing the way companies hire and manage talent. ZRG’s data-driven approach to executive and professional search has been changing the way clients think about how to find top talent. The company’s digital Zi platform combines talent intelligence, candidate insights, and process improvement to dramatically deliver executive searches quicker and with proven better results.

Today, with the help of private equity investor RFE Investment Partners, ZRG is among the fastest growing firms in the search industry and provides a full suite of retained search, on-demand talent, and consulting and advisory solutions across the Americas, Asia, Europe, and Australia.

About RoseRyan, Inc.

RoseRyan is a global leader in interim financial staffing solutions. The company provides tailored financial advisory solutions to a variety of clients, from startups to fortune 500 companies. With over 120 experienced finance and accounting and industry experts, RoseRyan provides outsourced accounting & finance, interim finance, corporate governance, and strategic project solutions. Their staff has deep experience through all stages of business life cycle across the life science and technology industries. RoseRyan is based out of Campbell, CA.

About RFE Investment Partners 

Founded in 1979, RFE Investment Partners is a private equity investor with a long-standing small buyout heritage and a time-tested strategy for growing businesses. RFE equips companies with the capabilities and resources to scale by leveraging the extensive operational expertise, financial acumen, and broad business network of the RFE team. Through over 75 small buyout transactions, RFE has consistently guided portfolio companies through multiple business cycles while driving value creation. RFE invested in ZRG Partners in December 2018, providing the tools and guidance needed to expand the capabilities and product offerings of the company, as well as grow the business on an international scale.

About G2 Capital Advisors

G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors.

CONTACTS ON THIS DEAL:

Matt Konkle, President, T: 857.310.5554 E: [email protected]

Andrew Keleher, Director, Business Development T: 860.748.6480 E: [email protected]

Matt Ball, Senior Associate T: 978.914.4421 E: [email protected] 

Ben Stevenson, Associate: T: 412.680.9100 E: [email protected]

Aaron Levy, Associate: T: 857.250.2767 E: [email protected]

Bridget McGillicuddy, Analyst: T: 781.540.9085 E: [email protected] 

CLIENT
Anyone Home, Inc. (“Anyone Home” or “the Company”) is an industry-leading SaaS-based CRM platform and tech-enabled managed services provider assisting residential property managers in capturing and converting leads and driving engagement with residents. The Company delivers unmatched insights into the customer journey and the industry’s most accurate and actionable lease attribution and analytics reporting.

SITUATION
Anyone Home, and prior lead investor Sopris Capital, were seeking to further the Company’s position as a leading real estate services provider, building on the strength of its technology and property manager partnerships. They sought a strategic partner who would further enhance the ability of Anyone Home to meet the evolving and expanding needs of its customers.

ENGAGEMENT
G2 Capital Advisors, LLC (“G2”) was engaged by Anyone Home as its exclusive financial advisor. G2 led a highly targeted and strategic sell-side transaction process focused on identifying the right partner to accelerate the growth of the Anyone Home platform.

OUTCOME
In March 2022, the transaction was successfully executed through a sale to InhabitIQ, a leader in property management software innovation. InhabitIQ is a portfolio company of investors including Goldman Sachs Asset Management, Insight Partners, Greater Sum Ventures, and Providence Strategic Growth.

“G2 was a trusted partnered to Anyone Home throughout the sale process providing key insights, advice, and leadership,” said Todd Katler, CEO and founder of Anyone Home. “They exceeded our expectations in their level of support and expertise. We couldn’t be more pleased with the result.” 

“The combination of Anyone Home and InhabitIQ represents a world-class partnership with expansive growth opportunities,” said Matt Konkle, President of G2. “The G2 team is honored to have worked with Todd and his team to create strategic value within an industry vertical that is a key focus for G2.”

About G2 Capital Advisors
G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors. For more information, visit www.g2cap.com.

About Anyone Home

Headquartered in Lake Forest, California, Anyone Home is completely focused on prospect and resident engagement. Its solutions and services create higher NOI by driving more leasing activity by giving prospects the freedom of choice in how and when they choose to interact. Its solutions include the Anyone Home CRM, Property Tours, Leasing Chatbot, Contact Center and analysis of leasing agents’ calls with prospects. To learn more, visit www.anyonehome.com

About Inhabit IQ

Inhabit IQ is an innovative software company serving the residential, commercial and vacation property management industries. Its strategic partnerships deliver best-in-class software solutions and services while fostering innovation and collaboration with like-minded entrepreneurs and industry leaders. The company believes property managers should have the opportunity to choose platforms that best support their business goals and benefit from strategic partnerships across their ecosystem. Inhabit IQ has several private equity partners, including Goldman Sachs Asset Management, Insight Partners, Greater Sum Ventures and PSG, that are committed to helping support the Company’s commitment to property management software innovation. To learn more, visit www.inhabitiq.com.

G2 CONTACTS ON THIS TRANSACTION:

Matt Konkle, President: T: 317.371.6608 E[email protected]

Kerri Ford, MD, Head of Technology & Business Services: T: 917.515.7585 E[email protected]

Connor Grogan, Vice President: T: 860.707.5754 E[email protected]

Ted Malpiede, Senior Analyst: T: 781.752.6001 E[email protected]

Ben Stevenson, Associate: T: 857.317.2785 E: [email protected]

CLIENT
Founded in 1992, Vitalyst, LLC (“Vitalyst” or “the Company”) is an award-winning Microsoft Gold Partner that provides best-in-class employee experience and transformative change enablement services via an on-demand, subscription-based training platform. The Company serves as a strategic partner to a diverse base of Fortune 1000 blue-chip customers across a wide variety of industries. Vitalyst’s more than 165 professionals currently support over 350 business applications for over 400 clients that operate in more than 20 countries. Its services are offered in over 10 languages and drive usage and awareness of Microsoft applications, allowing organizations to achieve the maximum return on their investment by enhancing user proficiency and productivity.

SITUATION
Vitalyst and prior owner Baird Capital Partners (“Baird”) were seeking to further the Company’s position as a leading technology services provider building on the strength of its extensive experience in virtual learning and its long-standing partnership with Microsoft. They sought a partner that shared the vision of Vitalyst’s growth strategy and its focus on customer and employee satisfaction. 

ENGAGEMENT
G2 Capital Advisors, LLC (“G2”) was engaged by Vitalyst as its exclusive financial advisor. G2 led a highly targeted, strategic, and efficient sell-side transaction process focused on identifying the right partner for the Company.

OUTCOME
In January 2022, the transaction was successfully executed through a sale to Alithya Group, Inc. (NASDAQ: ALYA, “Alithya”), a leader in strategy and digital transformation. 

“Vitalyst is a highly differentiated service provider that, with Alithya’s partnership, is primed to continue on an exciting growth trajectory. We are eager to see what opportunities their new partnership will unlock. This transaction is a fantastic example of G2’s strategy of partnering with market-leading organizations within industry verticals that we know incredibly well.” said Kerri Ford, G2 Managing Director and Head of Technology & Business Services.

Brett Tucker, Partner at Baird shared, “The Vitalyst management team has done an exceptional job leading the business and we were honored to partner with a best-in-class team at G2. Kerri and the team at G2 ran an outstanding process, and we couldn’t be more pleased with the result.”

About G2 Capital Advisors
G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors.

CLIENT

ZRG Partners, LLC. (“ZRG” or the “Company”) is a leading global executive search and human capital management firm. It provides a range of executive search, consulting & advisory, and interim solutions across the Industrials, Life Sciences, Consumer, Financial Services, Sports, and Technology industries, among others.

SITUATION

In 2018 following ZRG’s financial partnership with RFE Investment Partners (“RFE”) the organization grew exponentially through increased senior-level hiring efforts. To build on this momentum, in late 2019 ZRG identified an avenue to further diversify and grow its services portfolio of human capital consulting. Through a targeted M&A effort centered around enhancing capabilities, ZRG sought to further differentiate its offering in the marketplace by providing additional consulting solutions for their clients.

ENGAGEMENT

G2 Capital Advisors, LLC (“G2”) served as the exclusive buy-side advisor to ZRG leading a strategic M&A effort focused on identifying and engaging with potential acquisition candidates in the human capital consulting market. ZRG and RFE partnered with G2 to leverage the firms’ deep-rooted expertise across the Technology & Business Services practice, with a heavy focus on services-oriented businesses including specialty consulting and executive search.

OUTCOME

G2’s mandate with ZRG led to the acquisition of Brimstone Consulting Group, LLC. (“Brimstone”), a leading management consultancy offering solutions across leadership development; diversity, equity, and inclusion; post-merger integration; and more. Headquartered in Camden, Maine, Brimstone serves a range of medium sized to Fortune-500 businesses across the globe. Together, ZRG and Brimstone will leverage an extensive network of Human Capital search professionals, interim financial professionals, and business consultants to better serve its client base.

“The complementary nature of our businesses made Brimstone an obvious partner for ZRG, as we continue to expand our portfolio of talent advisory solutions,” says Larry Hartmann, CEO of ZRG. “Further ensuring a new CEO is successful with the proven process of Brimstone will create a new paradigm for CEO transitions. We are pleased that we can now address two critical areas of leadership to align success for our clients with both strategy work and culture work. We believe when a company aligns strategy and culture with the right talent, amazing success can be achieved, and our offerings now address these three core areas.” 

Andrew Keleher, Vice President at G2 Capital Advisors, commented “The team at G2 has deep roots in the human capital management segment of the market. Supporting one of the world’s fastest-growing executive search/talent recruitment firms on their growth strategy has been a real pleasure these past few years and we look forward to continuing our work together. The recent acquisition of Brimstone Consulting further enhances ZRG’s offering by adding senior level talent that manages a disciplined approach to supporting leaders through business transformation. We are thrilled for both organizations and look forward to seeing their success together in the coming years!”.

About ZRG Partners

Over the past four years, ZRG has been the leader in top line growth and increasing market share through its talented workforce and its investments in industry leading innovations and talent acquisition tools supporting its clients in making better informed and timely talent decisions. The proprietary collaborative Zi platform with its integrated Z Score, Compensation Tools, Interview Insights, and Culture Fit Score have accelerated the hiring process in excess of thirty percent with better decision making. Since 1999, ZRG’s data-driven approach to executive and professional search has been changing the way its clients think about acquiring top talent. For over 20 years, clients have trusted ZRG to recruit top talent around the world. Today, ZRG is recognized as the fastest-growing global search firm and provides a full suite of retained executive management and customized talent solutions through its locations in North America, South America, Europe, the Middle East, and Asia.

About Brimstone Consulting Group, LLC.

Brimstone Consulting is a global leader in business consulting. Brimstone works side by side with their clients, moving from strategy to execution and uncovering the pivot points for true business growth and transformation. Brimstone’s straightforward methodology simultaneously aligns the organization and develops leaders while accelerating growth, performance, and profitability. Brimestone’s core work is focused on business acceleration; change enablement; culture change; executive coaching; leadership development; leadership team alignment; organizational alignment; diversity, equity, and inclusion; and post-merger execution. Brimstone Consulting Group is based out of Camden, ME.

About RFE Investment Partners 

RFE Investment Partners is a private equity firm focused on making control investments in established small market companies located in the United States. RFE is a long-standing New Canaan, Connecticut-based firm founded in 1980 with over 40 years of experience investing in the lower middle market. RFE’s investment strategy is to transform its portfolio companies from the lower end of the market to fully professionalized and market leading middle market companies. RFE is currently investing out of Fund IX. For more information, visit www.rfeip.com.

About G2 Capital Advisors

G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors.

CONTACTS ON THIS DEAL:

Matt Konkle, President, T: 857.310.5554 E: [email protected]

Kerri Ford, Managing Director, Head of Technology & Business Services, T: 917.515.7585 E: [email protected]

Andrew Keleher, Vice President, T: 860.748.6480 E: [email protected]

Ben Stevenson, Associate: T: 412.680.9100 E: [email protected]

Aaron Levy, Senior Analyst: T: 857.250.2767 E: [email protected]

G2 Capital Advisors announced today that Matt Konkle has been appointed President of the firm. Formerly Senior Managing Director and Head of Industry Teams at G2, Matt is an accomplished C-Level executive and operator with 25 years of experience in the Technology and E-commerce services industry. Matt possesses a deep background leading complex advisory transactions in the middle market. In his role as President, Matt will lead the day-to-day aspects of G2 as well as provide oversight to the firm’s business sectors in developing and executing against its short and long-term strategies.

“With the explosive and sustained growth of the firm, it is the right moment for us to continue to invest in our organizational leadership. Matt has the vision, leadership, and expertise to support the changing and growing needs of our organization as G2 continues to scale and drive towards our long-term strategic objectives,” says Founder & Chief Executive Officer Jeffrey Unger.  “Matt’s unique understanding of our clients from entrepreneurs to institutional investors and their respective requirements makes him the ideal leader to complement our management team. We are making this organizational change to support the next stage of our growth, amidst significant firm-wide momentum as we charge through the second half of this year. Matt will be working very closely with our entire leadership team to leverage its collective experience, market and industry knowledge and operational expertise to position G2 to achieve, if not exceed, the objectives set for growth.”

“I am honored and excited to take on the role as President of the G2 team. It’s a privilege to be a part of a tremendously strong company poised for continued growth. We have an extremely talented, diverse and accomplished team who are deeply committed to achieving success for our clients. Now is the time to focus on how G2 can evolve holistically to support overall firm growth.” says Konkle. “This is a pivotal moment for G2 to build on the impressive momentum we have accomplished, the collaborative relationships we have with our clients, and the organizational culture and go-to-market strategy established by our CEO and founder, Jeffrey Unger. I have worked beside Jeffrey for the last six years and personally understand the significance of his contributions. His dedicated leadership and passion provide an example for us all, and I look forward to partnering together as we leverage the knowledge and expertise across the organization to unlock G2’s growth potential.”

Before joining G2, Matt was President of Fifth Gear, a tech-enabled services company and provider of end-to-end e-commerce solutions, including order management, fulfillment, customer care, and freight management. Matt led Fifth Gear from inception, including developing the company’s product and service offerings and go-to-market strategy. Matt partnered with G2 on buy-side, financial advisory, and sell-side mandates as part of Fifth Gear’s growth strategy. In 2014, Matt and G2 completed a strategic sale of the business to Speed Commerce (NASDAQ: SPDC). As the Chief Operating Officer of Speed Commerce, Matt was responsible for a team of over 1,500 employees serving over 30 retail and consumer brands. In his previous role at G2 as Head of Industry Teams, Matt was focused on maximizing the value of firm’s industry-specific, operations-centric approach in the middle market. Through that work, Matt has developed a deep understanding of the support required for a high-growth organization like G2. He has had a direct impact on the firm’s agile approach to accommodating the evolving needs of its clients. 

Matt holds a Bachelor of Science in Business Administration from the Indiana University Kelley School of Business and a Master’s in Business Administration from the University of Chicago Booth School of Business.