Exclusive financial Advisor
Project Roadway
About the Company
Project Roadway (or “the Company”) is a Pittsburgh-based freight brokerage and transportation services company with operations across multiple locations, including North Carolina, Florida, and Kansas City. Through a family of companies, the business provides comprehensive transportation and logistics solutions to a diverse customer base by leveraging a combination of owned assets and strategic carrier partnerships. The Company manages hundreds of thousands of shipments annually, supported by a proprietary technology platform that delivers centralized visibility, operational control, and enhanced service capabilities.
Project Roadway
Exclusive Financial Advisor
Situation
Project Roadway faced a decline in shipment volumes in 2025 amid industry-wide pressures from tariff-related headwinds, which significantly impacted near-term profitability and liquidity. As market challenges persisted, the Company required strategic and financial solutions to stabilize operations, evaluate strategic options, and preserve value for stakeholders.
Engagement
G2 Capital Advisors (“G2”) was engaged as the Company’s exclusive financial advisor to execute a three-pronged mandate:
- Financial Restructuring Advisory: Explore financial restructuring opportunities to position the Company for long-term viability.
- Liquidity Assessment and Management: Evaluate the Company’s liquidity position, support cash flow forecasting, and develop strategies to maximize available runway.
- Strategic Asset Sale Support: Identify and support sell-side opportunities to generate near-term liquidity through the divestiture of non-core assets and subsidiaries.
Outcome
Leveraging deep transportation and logistics sector expertise, G2 rapidly assessed the company’s liquidity profile and implemented strategies to extend available runway. The team successfully advised on the sale of two subsidiaries, supporting buyer diligence and transaction execution to generate additional liquidity and improve creditor recoveries. Following an extensive evaluation of strategic alternatives and restructuring options, G2 recommended and helped develop a comprehensive restructuring plan designed to maximize stakeholder value.
Deal Team
Contact
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Whether you are experiencing strong growth or periods of distress, our team is exceptionally prepared to support your strategic objectives with bespoke solutions. There is no one size fits all approach.