Project Priority

Situation

Priority was acquired by the parent in 2015 but its operations were never integrated. The Company subsequently experienced a deterioration of results resulting from a lack of investment and management bandwidth. In 2018, the Company’s private equity sponsor executed a successful sale of the parent’s international operations and began looking to carve out Priority’s business before selling profitable U.S. operations.

Engagement

The private equity sponsor retained G2 to serve as its advisor in connection with an assessment of strategic alternatives for Priority that would allow it to keep the Company out of bankruptcy, including a distressed sale and a wind-down of Priority’s operations. During Phase I, G2 developed a budget and timeline for a wind-down as well as an analysis of a distressed sale and cash infusion. After determining that market conditions did not support a sale process, in Phase II G2 commenced a wind-down of Priority’s operations.

Outcome

Over the course of two months, G2 successfully wound down Priority’s operations, completing its work under budget and faster than the proposed timeline.