Situation

Following its partnership with Bertram in December 2025, Left Lane engaged G2 Capital Advisors, LLC (“G2”) to support a clearly defined inorganic growth strategy aimed at expanding the platform’s geographic footprint. The Company’s mandate focused on identifying well-established, family- and founder-owned tire and automotive-service operators that would extend Left Lane’s presence in existing and new regional markets while preserving the strong local reputations these businesses have built.

Engagement

G2 served as the exclusive buy-side advisor to Left Lane, leading a search targeted at identifying and engaging with founder- and family-owned tire and automotive-service businesses with strong local reputations, established customer relationships, and complementary service offerings.

Outcome

G2’s mandate with Left Lane led to the successful acquisition of Maysville, Kentucky-based Tire World (“Tire World”), a family-owned tire dealer and full-service automotive repair business serving Kentucky’s Tri-State region. Founded in 1986 by Tom Marshall, Tire World has grown to three locations in Maysville, Vanceburg, and Flemingsburg, Kentucky, offering tire sales and installation alongside a full range of automotive repair services, including brakes, wheel alignments, preventive maintenance, and diagnostics. The Company has built a loyal customer base over nearly four decades of operation, anchored by a reputation for trusted, hometown service. By adding Tire World, Left Lane extends its geographic footprint into Kentucky, brings an experienced and well-regarded local operator into its platform, and reinforces its position as a multi-regional leader in tire retail and automotive service.

“Tire World is a fantastic addition to the Left Lane family,” said Parham Parastaran, CEO of Left Lane Auto. “Tom and his team have built a trusted, hometown brand that reflects the values we look for in every acquisition – quality, integrity, and a deep commitment to customer care. Their presence in Kentucky’s Tri-State region gives us a strong new market entry point, and we look forward to supporting their continued growth as part of the broader Left Lane platform.”

“This transaction reflects Left Lane’s disciplined approach to inorganic growth and the strength of its strategic vision under Bertram’s stewardship,” said Morgan Ley, Managing Director at G2. “Tire World is a high-quality, founder-led platform with a strong regional reputation and a loyal customer base built over nearly four decades. We are proud to have supported the Left Lane and Bertram teams as they enter the Kentucky market and look forward to deepening our partnership as the platform continues to scale.”