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Finding the Signal in the Noise

What Buyers Look for in Distressed Assets

Article

In today’s market, many companies are navigating unfamiliar territory. Slowing growth, rising input costs, tightening credit and broader market volatility are pushing otherwise healthy businesses into challenging situations. While the environment may be noisy, that doesn’t mean value has disappeared — but it may require more work to uncover.

Sophisticated buyers are still active in this environment, but expectations have changed. It is no longer just about evaluating what is — it is about believing in what could be and trusting there’s a path to get there. The challenge? Helping them see it.

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