G2 served as exclusive buy-side advisor to SASE, a portfolio company of Blue Point Capital, on its acquisition of Bartell Global

G2 served as exclusive buy-side advisor to SASE Company

CLIENT

SASE Company, LLC. (“SASE” or the “Company”) is the largest direct-to-customer provider of concrete polishing equipment and tooling in North America. It engineers, manufactures, and supplies equipment, consumables, and spare parts to contractors in the concrete polishing industry. Differentiating through its deep knowledge of the concrete polishing process, SASE provides a comprehensive portfolio of high-quality products along with value-added technical and consultative support services to its customers. 

SITUATION

This leading manufacturer and supplier of concrete polishing equipment and consumables partnered with financial partner, Blue Point Capital Partners (“Blue Point”) in 2017. Following the partnership with Blue Point, SASE strategized ways to strengthen its market leadership position through add-on acquisitions to diversify its product portfolio, penetrate new sales channels, and expand into new geographies. 

ENGAGEMENT

G2 Capital Advisors, LLC (“G2”) served as the exclusive financial advisor to SASE leading a focused buy-side strategy on identifying and engaging with potential acquisition candidates that have a strong product quality and market reputation within the concrete polishing industry. Blue Point and SASE partnered with G2 because of the deep knowledge in the Building Products, Flooring, and Hardware Tools & Equipment industry and experience with managing complex sales channels within the segment.  

OUTCOME

G2’s mandate with SASE led to the acquisition of Bartell Global, a family of premium brands that cover the entire concrete construction cycle from compaction, placing and finishing, floor removal, shotblasting, and grinding & polishing. With locations in Singapore, the United Kingdom, Canada, and across the United States, Bartell will add an enhanced product offering, additional sales channels through distribution, and strong engineering and operational talent. Together, SASE and Bartell will leverage a newly formed international footprint and product expertise to continue to deliver the highest quality of products and services to their customers.

Karl Moritz, President & CEO of SASE, commented “We are excited to welcome Bartell into the SASE family. Bartell Global has a storied history and outstanding reputation in the marketplace. We credit G2’s high touch process and industry acumen in supporting our team through this partnership. G2 was instrumental in helping us analyze the complimentary nature of our businesses and strategic benefits of the combined product portfolio, sales channel expertise, and international footprint.”

“We are proud and happy of our friends at SASE to welcome Bartell Global into the SASE family. The opportunity for SASE to expand geographically with a like-minded equipment manufacturer is a pivotal part of their legacy, brand and go-to-market strategy” said Victoria Arrigoni, Managing Director and Head of the Industrials and Manufacturing practice at G2 Capital Advisors.

About SASE:

SASE is the leading provider of polished concrete equipment and consumables in the United States. The Company assembles and distributes branded equipment, consumables and spare parts used in the concrete polishing process. SASE’s comprehensive portfolio includes high-quality products such as grinding machines, floor scrapers, vacuums, diamond tooling, abrasives, chemicals, dyes and related products.

About Bartell Global

The Bartell Family of Companies is made up of six premium brands that have rich histories of innovation and pioneering in the concrete and surface prep industry. These brands work together to cover the entire concrete construction cycle from compaction, placing and finishing, floor removal, shotblasting, and grinding and polishing. The Bartell Family of Companies includes: Bartell USA; Morrison USA; SPE International LTD UK; Innovatech LLC; Contec; Precision Metal Works; SPE Contracting.

About Blue Point Capital Partners

BluePoint Capital Partners is a private equity firm managing over $825 million in committed capital.  With offices in Cleveland, Charlotte, Seattle and Shanghai, Blue Point’s geographical footprint allows it to establish relationships with local and regional entrepreneurs and advisors, while providing the resources of a larger, global organization.  The Blue Point group has a 27-year track record of partnering with companies in the lower middle-market to facilitate growth and transformative change.  It is one of only a few middle market private equity firms with a presence in both the United States and China, which provides a distinct advantage for its portfolio companies.  Blue Point typically invests in manufacturing, distribution and service businesses that generate between $20 million and $200 million in revenue.

About G2 Capital Advisors

G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors.

CONTACTS ON THIS DEAL:

Victoria Arrigoni, MD, Head of Industrials & Manufacturing: T: 781.604.9005 E: varrigoni@g2cap.com

Peter Reed, Director, Head of Buy-side: T: 617.918.7972 E: preed@g2cap.com

Matt Ball, Senior Associate: T: 617.918.7933: mball@g2cap.com

Aaron Levy, Senior Analyst: T: 857.250.2767 E: alevy@g2cap.com