Icreon

Situation

Over the last two decades, Icreon has evolved from a cloud and content platform development provider to a full-service digital transformation agency with an extensive digital technology partner network. Following its partnership with Incline, Icreon pursued a strategic plan to scale capabilities and accelerate growth by exploring acquisitions that add expertise across additional industries, service areas, and software platforms.

Engagement

Icreon and Incline engaged G2 Capital Advisors (“G2”) as the exclusive retained buy-side advisor to identify and originate acquisition targets for the Company. G2 works as a trusted advisor and long-term strategic partner in growing our clients’ businesses. We are leveraging our industry-specific experience and breadth of relationships to support Icreon’s M&A strategy.

Outcome

Icreon acquired Plano, TX-based Change CX LLC (“ChangeCX”) in December 2023. ChangeCX is a full-service omnichannel consultancy specializing in digital commerce solutions that allow retailers, consumer goods brands, and brand manufacturers to enable omni-channel commerce, maximize the buying experience, and provide visibility into customers’ purchase behavior, demand forecasting, and inventory management. The acquisition represents a significant expansion of Icreon’s service offerings, enhancing its commerce expertise with composable commerce solutions across platforms like Commercetools, NewStore, Salesforce, and other digital commerce platform providers.

“The coming together of Icreon and ChangeCX underscores our commitment to delivering modern and comprehensive digital customer experiences that drive true business impact,” said Himanshu Sareen, Icreon’s Founder and CEO. “By combining Icreon’s deep expertise in digital customer experience solutions with ChangeCX’s omnichannel commerce expertise, the combined company will be uniquely positioned to deliver the future of commerce and content experiences across key industries.”

“Our partnership with Icreon is founded on a common objective to accelerate the Company’s growth through strategic acquisitions that add expertise across new verticals, capabilities, and software platforms as we build out a holistic digital transformation offering,” stated Tom Ritchie, Partner at Incline. “The acquisition of ChangeCX aligns perfectly with these goals. G2’s support was instrumental to a successful transaction.”

“It is rewarding to see two innovative organizations converge,” said Kerri Ford, Managing Director and Head of Technology & Business Services at G2. “And an honor to bring G2’s industry-specific expertise to our engagement with Icreon to support the Company’s growth.”