Exclusive Buy-Side Advisor
Congruity
About the Company
Congruity Group Inc. (“Congruity” or the “Company”), headquartered in Kernersville, NC, is a leading professional employer organization (PEO) serving customers in 46 states. Congruity offers comprehensive services across human resources, compliance, payroll, tax administration, employee benefits, and workers’ compensation and safety. Congruity has been a portfolio company of RFE Investment Partners (“RFE”) since 2021.
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Situation
Congruity and RFE seek to bring the Company’s services to other small and medium-sized businesses across the United States while maintaining local relationships and brand value. To build on its organic growth momentum, Congruity identified a targeted acquisitions strategy to identify companies that can benefit from a partnership with a national, funded platform while maintaining a sense of autonomy in their market.
Engagement
RFE and Congruity engaged G2 Capital Advisors, LLC (“G2”) as the exclusive buy-side advisor to identify acquisition targets that share Congruity’s approach to the industry. G2 built a holistic view of the PEO landscape and conducted market outreach to grow Congruity’s brand awareness and find like-minded PEOs that support a national reach through deep, local relationships.
Outcome
The process spurred the successful acquisition of Janus HR, a comprehensive PEO services provider based in Tampa, FL. Janus brings PEO expertise and strong regional relationships to bolster Congruity’s growing presence in Florida and Southeast U.S.
“We are excited to welcome Daneen and the Janus team to the Congruity family. They bring a high level of industry expertise to our organization,” said Darrin Hunter, Congruity CEO. “The addition of JanusHR brings great value to Congruity’s portfolio and expands on our commitment to legacy brands, relationships, and people.”
“Daneen and Janus stood out in our market conversations as an excellent fit with the Congruity strategy. Sharing the Congruity narrative with her and cultivating a relationship over time to ready her for a partnership revealed an exciting strategic fit and business opportunity. This is a great credential for the Congruity model and enhances our continued work in the market. We are glad to support Janus’ partnership with Congruity and are energized to realize more successes together in 2023,” shared Kerri Ford, Managing Director at G2 Capital Advisors.
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