Situation

Under the leadership of CEO Tim Murch, 4M has executed a robust acquisition strategy, completing 34 transactions since its inception. This strategic growth, aimed at increasing client and service density in key markets, has positioned 4M as a leader in the janitorial services sector. As a result, O2 now has a unique opportunity to specialize within this fragmented industry, leveraging 4M’s established market presence and sophisticated growth model. 

Engagement

4M and O2 engaged G2 Capital Advisors (“G2”) as the exclusive buy-side advisor to identify and originate acquisition targets that meet the Company’s criteria and expansion goals.  

Outcome

4M acquired Covenant Building Service (“Covenant”), based in Nashville, Tennessee, on November 1, 2024. Founded in 2011, Covenant cleans over four million square feet of space daily. Covenant offers commercial and healthcare facilities contract cleaning, floor care, and maintenance services. Covenant team members will move to 4M’s Nashville office at 5213 Linbar Drive, where operations, systems, and processes will be fully integrated to ensure a smooth, uninterrupted client experience. Local entrepreneurs, the Peytons, will work with 4M during the transition and then retire from the commercial cleaning industry to focus on other ventures. 

“This is an ideal match for us, as it strengthens our customer base and aligns seamlessly with our culture,” said Tim Murch, CEO of 4M. “I’d like to thank our G2 partners for their ongoing commitment to understanding our business and the industry, consistently providing tailored solutions that meet our needs.”   

4M entered the Nashville market in 2017 by acquiring Nashville-based Major Commercial Cleaning, followed by the acquisition of Ad-Vance Building Services Inc. in 2018. “The Covenant acquisition supports our long-term strategy,” said Murch. “It strengthens our presence in the Nashville area, and our expanding infrastructure gives new and existing clients more opportunities to grow with us,” said Murch. 

 “This acquisition strengthens 4M’s position as a leader in commercial cleaning services by integrating Covenant’s expertise and customer-focused approach, amplifying 4M’s ability to deliver exceptional service,” said Kerri Ford, Managing Director at G2 Capital Advisors. “We are proud to support this collaboration and are eager to achieve even more success together.”