G2 Capital Advisors Served As The Exclusive Financial Advisor To Assia, Inc. On Its Growth Capital Raise


Founded in 2003 and headquartered in California, ASSIA, Inc. (“ASSIA” or “the Company”) is a rapidly growing, leading Artificial Intelligence (“AI”) software company that delivers improvements to reliability, speed and management of wireline and wireless broadband connectivity. Through proprietary technology, the Company’s products are perceived as mission critical components in the network operation center of Internet Service Providers, ensuring continued reliability of hundreds of millions of connections.


ASSIA is well positioned to capitalize on the tremendous global adoption of Wi-Fi. The Company has reached a strategic inflection point and was seeking $20 million of new capital to refinance existing and maturing debt, accelerate growth and further differentiate its product and service offerings.


ASSIA selected G2 Capital Advisors, LLC (“G2”) to serve as its exclusive financial advisor given G2’s commitment to success and tenacity. G2 leveraged deep capital markets expertise and strong relationships with investors to run a competitive process that yielded a flexible capital solution for the Company that supports its strategic intitaitives.


ASSIA successfully raised a $20 million Term Loan Facility, provided by Muzinich & Co, as Agent to the Term Loan Facility, and Investcorp. The Term Loan Facility matures in December of 2025. “The G2 team provided a truly best-in-class service that included a thorough financial analysis of alternatives and a well-managed process that leveraged a broad network of investor relationships. Their efforts were critical to achieving a successful outcome for our Company”, commented Jim Lindstrom, Chief Financial Officer of ASSIA.

“The Company was able to successfully navigate an inflection point in their business and partner with new lenders who will help support future growth initiatives through the Term Loan Facility. We are pleased to have partnered with ASSIA to find the best solution to support the Company’s capital needs, with improved pricing and terms” said Howard Lanser, Head of Capital Markets at G2.

About ASSIA:

ASSIA’s products and intellectual property improve the reliability of internet and home network connectivity for over 120 million households worldwide. Over wireless and wireline connections, ASSIA’s artificial intelligence-driven network diagnostics and optimization solutions help service providers and application providers deliver the reliability demanded by life-critical applications, including teleconferencing, telemedicine, work-from-home, and study-from-home.

ASSIA helps define the future of networking by actively driving industry standards work through respected standards organizations, including the Broadband World Forum, Wi-Fi Alliance, and the prpl Foundation. For more information, visit

About G2 Capital Advisors

G2 Capital Advisors provides M&A, capital markets and restructuring advisory services to the middle market. We offer integrated, multi-product and sector-focused services by pairing highly experienced C-level executives with specialist investment bankers. We aspire to be the trusted advisor of choice to our clients including corporations and institutional investors.


Howard Lanser, Managing Director, Head of Capital Markets
C: 312.961.7227 E: [email protected]

Louise Roussel, Director, Capital Markets:
C: 917.402.5618 E: [email protected]

Tess Sheidy, Associate
C: 248.767.1283 E: [email protected]

Cecilia Zhao, Research Analyst
C: 909.263.1981 E: [email protected]

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