Marquee

Situation

The global pandemic negatively impacted the event rental market, requiring operators to quickly and dynamically navigate a complex cessation and then return of live events. Through that trying period, companies required capital, operational guidance, and many ultimately looked to exit following the market recovery. Marquee, with a dominant market position across certain central metro areas, was no different. To navigate these issues and position itself for long-term growth, Marquee needed expert financial advisory guidance.

Engagement

G2 Capital Advisors, LLC (“G2”) began its engagement with Marquee in 2020 as the Company’s exclusive financial advisor to support the Company through the market challenges of the pandemic. Over the past four years, G2 has been instrumental in supporting Marquee’s strategic objectives.

In June 2020, amid the global lockdown and cessation of live events, G2 played a crucial role in stabilizing Marquee’s financial position. G2, alongside Dubin Clark, supported negotiations to source additional capital to fund the business, bridging to the other side of the pandemic. G2 also advised the Company on operational efforts including cost reduction and liquidity management strategies. G2 provide financial advisory services through 2021 and 2022, allowing the Company the flexibility to continue to invest and recover with the return of live events.

Following Marquee’s recovery, stakeholders tapped G2 to evaluate strategic alternatives and pursue a refinancing or sale process to generate a liquidity event and find a new partner for future growth. G2 executed a comprehensive market analysis, identified and solicited potential acquirers, and managed negotiations to ensure a smooth and successful transaction. G2 also supported the Company with additional financial advisory services through the sale process.

Outcome

Under G2 and Dubin Clark’s guidance and the commitment of its senior executives, Marquee successfully completed a strategic sale of certain assets to industry leaders EventWorks and Quest Events, expanding their operational capabilities, providing access to additional talent, and broadening their geographic footprint. EventWorks and Quest Events will now extend their reach into Dallas, Austin, San Antonio, and Kansas City, collectively supporting over 80,000 events annually.

 “We are delighted with the outcome of this process and appreciate G2’s expertise, strategic insights, and steadfast support throughout the process, which were crucial in achieving this result,” said Mike Martinis, CEO of Marquee.

“This deal exemplifies our commitment to delivering strong outcomes for our clients through complex market and deal dynamics. We are proud to have facilitated this strategic acquisition, positioning EventWorks and Quest Events for continued growth and success in the event rental industry. The transaction represents the culmination of four years of effort across a broad G2 team to support the Company” said Kerri Ford, Managing Director and Technology & Business Services Practice Leader at G2 Capital Advisors.

“G2 was critical to the success of Marquee. Without G2’s industry, financial, and transactional expertise and the dedication to Marquee and its investors we would not have achieved this outcome” said Tom Caracciolo, Managing Partner of Dubin Clark.