Exclusive Buy-Side Advisor
Heartland Business Systems
About the Company
Heartland Business Systems, LLC (the “Company” or “HBS”) is a leading provider of consulting, managed services, and technology solutions. HBS offers a diverse range of managed and professional services that span cybersecurity, IT support, infrastructure, collaboration software, and 3rd party business applications. HBS is backed by Alvarez & Marsal Capital (“AMC”), a private equity investment firm with over $4.4 billion in assets under management.
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Situation
AMC invested in HBS in 2022 to improve its growth trajectory and operating leverage through organic and inorganic growth initiatives. With respect to the latter, HBS and AMC retained G2 Capital Advisors as its exclusive buy-side advisor to develop and execute an acquisition thesis that would help the company to both i) broaden its offering in the Microsoft services ecosystem; and ii) add scale and geographical footprint in underserved US regions.
Engagement
G2 was engaged to identify, source, and engage with acquisition targets that further expand HBS’s consulting and managed service offerings. G2’s mandate with HBS led to the acquisition of Midwest Computech, a managed service provider headquartered in Springfield, MO. Midwest Computech specializes in cybersecurity, hosting, backup, and network infrastructure services. HBS and Midwest Computech will leverage a Microsoft, HP, and Cisco engineer network.
Outcome
“Increasingly, our customers have asked for more support through our major partnerships: Microsoft, HP, and Cisco,” says Peter Helander, CEO of HBS. “With G2’s dedication and deep understanding of our industry, we were able to capitalize on the acquisition of Midwest Computech, increase density and efficiency, support more of our SLED customers within our geographic reach, and further expand our presence within the Microsoft ecosystem.”
Jereme LeBlanc, Managing Director, Technology and Business Services Investment Banking at G2 Capital Advisors, commented, “The Midwest Computech acquisition represents HBS’ continued efforts to strengthen their solutions within their Microsoft offerings. We are excited about the opportunities this partnership unlocks. We look forward to watching the team synergize its talent and resources to drive innovation and provide an exceptional experience for customers. We are thrilled for both organizations and look forward to their success together in the coming years!”
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