About the Role:
Join our growing Marketing team! G2 is hiring a Content Marketing Manager. In this role, you will report to the Head of Marketing and work closely with our industry and product teams to produce a wide range of content. We’re scaling out our team to meet the demands of rapid company growth and market opportunity. This is a great chance to join a dynamic team at a growth-minded firm! Candidates should have a deep understanding of marketing channels (direct email, website, social, etc.) and use of content types (long vs. short form, written vs. audio/visual, etc.) to optimize audience engagement and drive lead generation.
We are not your typical investment bank. The G2 team is made up of former C-Suite level owners and operators who intimately understand the complexities of running a business because they’ve been there before! We pride ourselves on meeting our clients where they are, listening to their needs, developing creative solutions, and partnering to achieve success together.
What You’ll Do:
- Design & execute a content calendar supporting product and industry team go-to-market strategies with a focus on full-funnel activities.
- Deliver thematic product marketing campaigns to drive thought leadership, lead generation, brand awareness, and business development.
- Focus areas include email, blog & social posts, white papers, industry newsletters, thought leadership, PPC ad campaigns, SEO optimization, infographics, videos, podcasts, etc.
- Track omni-channel KPIs and analyze metrics in real-time to measure effectiveness and inform G2’s content strategy.
- Conduct independent research to define target audience profiles, develop story angles, and identify noteworthy trends.
- Conduct competitive analysis to evaluate content ideas, identify best practices, and uncover areas of opportunity.
- Analyze and qualify inbound leads, conduct initial company screen to determine if prospective opportunity meets G2 client criteria.
- Report & distribute qualified leads to the appropriate business development or industry team member to progress the origination process.
What We Look For:
- 5-7 years in communications or marketing, preferably in financial services.
- Consulting/Marketing Agency experience ideally supporting clients in financial services.
- Outstanding time management, organizational, and project management skills.
- Experience leading projects for senior leadership, maintaining deadlines and balancing multiple fast-paced projects.
- Experience monitoring and reporting on performance metrics and making data-driven suggestions to optimize performance.
- Deep understanding of channel best practices across different media platforms
- Experience with Google Analytics, LI Campaign Manager, WordPress, SEMrush (or similar) Salesforce, SEO, UX.
- Impeccable written and verbal communication skills.